help “them” understand what you do - iit school of ... · help “them” understand what you...
Post on 19-Apr-2018
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Help“Them”UnderstandWhatYouDo
EdwardMarchewkaMS,MBA,CISSP,PCIP,ITIL:F,SS,SD
EMAIL:edward@marchewka.orgTwitter:@ejmarchewka
LinkedIn:http://bit.ly/marchewka
Aroughoutline
• 1minuteversion• Communicatingvalue• Ourbrain,whystories,andcontrollingthemessage• ExplainingInfoSecandForensicstothebusiness
WTP
Price
Cost
Typical
CustomerSurplus
FirmProfit
Utility
Price=$0
Cost
InfoSec
Deficit
InfoSecprovidesvalue
Unfortunately, this is perceived.
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Prfavrgra i
ForHe’saJollyGoodFellow
CLOSETHEGAP
https://hbr.org/2014/10/why-your-brain-loves-good-storytelling
When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.
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EdwardMarchewkaMS,MBA,CISSP,PCIP,ITIL:F,SS,SD
EMAIL:edward@marchewka.orgTwitter:@ejmarchewka
LinkedIn:http://bit.ly/marchewka
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