herman heunis

Silver Sponsors

MXitThe Past, Present and Future

Net Prophet 200914 May

By Herman Heunis

CEO

Topics MXit Overview The Past

Short History Factors that played a Role Challenges Lessons Learnt

The Present User Growth User Demographics Current Status User Behaviour International Youth Research

The Future Technology Future MXit Focus 2009

Free social computing software

99% mobile based

Various platforms (1200+ mobile, PC)

Offers free communication (text, graphics, sound)

Registered user base 13+ million

Large base in RSA

Users in 120+ countries

Profitable in RSA since Sept 2006

MXit Overview

The Company

Vision: to become a Global Lifestyle/Communications Company

Mission: to secure a significant portion of the 4 billion mobile phones users in the world

Philosophy: We do not compete, we create

Slogan: “join the evolution” | “exit the ordinary”

The Company

Offices Stellenbosch Mauritius

Data Centres South Africa Mauritius Germany

Staff 100+ Mostly software engineers but also support,

marketing, graphics teams

The Past – Short History

Community desire

Evolution

The launch

The Past – Factors that played a Role Timing

Marketing

Publicity

Software

Funding

Resources Mindset Strategy

The Past - Challenges

User challenges Technical obstacles Monetization challenges Staff Funding Social changes Press

The Past – Some Lessons Learnt

Leading/bleeding edge Analysis paralysis Right partners/team Product development chasm Competition Procedures and processes

Nov-04

Feb-0

5

May

-05

Aug-05

Nov-05

Feb-0

6

May

-06

Aug-06

Nov-06

Feb-0

7

May

-07

Aug-07

Nov-07

Feb-0

8

May

-08

Aug-08

Nov-08

Feb-0

90

2000000

4000000

6000000

8000000

10000000

12000000

14000000

MXit Registered Users

The Present – User Growth

The Present – User Demographics

The Present – Current Status

Innovation

Mobile/PC Products

MXit Economy

Revenue

Gateways

Telcos

The Present – MXit User Behaviour

Our Findings

Mobile phone is the remote control of the universe Belong to multiple social networks Mobile behaviour differs substantially from PC Incredible ability to multi-task Generation Y has little problem revealing personal info Adapting and accepting new technology is no big deal Role-play is an international “thing”

The Present – International Youth Research

Trends User satisfaction not always equal to brand loyalty

Brand advocacy and viral

Traditional ATL youth marketing has to change

“Youth don’t have time”

Social networks are EXTREMELY important to youth

Even $1 is too much to pay for music and other

DRM is a swear word

Needs content digitally delivered

The Future – Technology Future

“No one knows – we all predict – some better than others”

Future Computing

Mobility Battery life Processing power Communication speed Display capabilities Storage

MXit Focus 2009

Gaming and entertainment

Education in Africa

MXit Portals

THANK YOU

Contact details:www.mxit.com

herman@mxit.com