het collectief centrum van de belgische technologische industrie … · 2008. 8. 20. · het...

het collectief centrum van de Belgische technologische industrie

het collectief centrum van de Belgische technologische industrie

Sirris, collective centre of the Belgian technology industry

Driving Industry by Technology

21/06/2007© sirris 2007 | www.sirris.be | info@sirris.be | 3

Defense & securityMechatronicalengineering

Electricalengineering

ICT

Mounting & Cranes

AerospaceContracting & maintenance

Metal processingPlastics & composites

Construction products

Metals and Materials

Industrial Automation

Automotive

Accompany with introduction of technology innovations

For the technology industry

Improve the competitive position

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Mission: Driving industry by technology

• Advise and guide companies during their introduction of technological innovations. • Our experts visit companies on site, offer them technological

advice, launch innovation paths, and provide guidance until theyreach the implementation phase.

• Objective knowledge partner• It is our aim to find concrete solutions to the real challenges

facing Belgian entrepreneurs. In doing so, we do not favour any particular technology. We are:• Independent and driven by demand• Multi-technological

• Focused on results

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Knowledge development and research

Innovation stimulation

Advise and guidance

Collective

Materials ProductDevelopment ProductionTechnology ProcessOrganisation ICT

Individual

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>2000 member companies

Key figures

> 5 000 industrial interventions each yearin 2000 companies

85% SME

> 100 technology experts> 100 European projects

already carried outturnover of 20 million euro

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Locally present, embedded in 3 regions

Engineering of product development and manufacturing systemsSystems designVirtual Engineering, Materials engineer-ing-Composites-Surface treatment-plastics

Materials engineering-surface treatmentProuction technology-Machining-One setup machining

Product engineering & designRapid manufacturing, proto-typing & toolingMaterials engineering-Composites & nanocomposites-Plastics-Nanopowders & plasma-Magnesium thixomoulding

Virtual EngineeringMaterials engineering-foundry-Materials selection/testing-Pressure equipment-Heat treatment

ICTSoftware engineering

Micro fabricationRapid manufacturing

Materials

ProductionTechnology

ProductDevelopment

Process Organisation

ICT

het collectief centrum van de Belgische technologische industrie

Taking technical innovation at a higher levelTechnology strategyIntegrated projects

het collectief centrum van de Belgische technologische industrie

Technology strategy

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What is innovation?

Knowledge€

RESEARCH

INNOVATION

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Why do you a need a strategy?

1. To make choices !

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Is this your project pipeline?

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Average

added value time

Number projects per engineerBron: IBM Development Efficiency Study

100%

80%

60%

40%

0%

20%

65431 2

Many projects = low productivity

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Why do you a need a strategy?

“It is not the strongest of the species that survives, nor the most intelligent,

but the one most responsive to change.”

Charles Darwin

2. To be able to change !

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Per

form

antie

Time

Physical limit

Maturiteit

Take-off

Start

Innovation is mainly incrementalbased upon a dominant design.

Radical innovation

Innovatie aimes mostly at processes and services

Technology evolution: the S-curve

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Innovation phases

,

Focus

Time

Product innovationProcess innovation

Business model innovation

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Time

Disruption

Per

form

ance

Disruptive innovation

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Technology strategy – a definition

A technology strategy gives choices at mid term regarding the technology portfolio of a company.

It plans the collaborations with technology providers and defines the relations with product and process

innovations.

21/06/2007© sirris 2007 | www.sirris.be | info@sirris.be | 19Source: RWTH Aachen

Example

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Business strategy and technology strategy

Source: RWTH Aachen

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Case: RVB

• Small enterprise• Niche player, water taps• Wants to develop a new generation of

products by introducing more technologies.

• Question: in which technologiesdoes the company have to invest?

Technology

Market

Funnel

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Case: Fours Industriel Belge

• SME• Heat treatment installation for

metal wires• Divers product portfolio based

on many technologies

• Question: in whichtechnologies does the companyhave to invest?

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Product – Markt – Technologie

Producten MarktenTechnologieën

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Steps in a technology strategy

• Situation analysis• Product-Market combinations• Competitors• Market expectations

• Technology analysis• Internal and externe technologies• S-curve, technology position

• Analysis of the strategical impact of technologies• Describe technology options• Formulate strategic plan

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Portfolio analysis of PM combinations

1

2

3

4

5

1 2 3 4 5competitivity

attr

activ

ity

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Portfolio analysis of PM combinations

1

2

3

4

5

1 2 3 4 5competitivity

attr

activ

ity

HF connectoren (telecom)

LF connector

Sensoren (machinebouw)

2 mm systemen

Chipkaarten

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Portfolio analysis of PM combinations

1

2

3

4

5

1 2 3 4 5competitivity

attr

activ

ity

Analyseren

Desinvesteren

Investerenin groei

Uitmelken

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Product-Technology analysis

1

5

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Patent research

Aantal patentenCCVD

0

20

40

60

80

100

Jaar (1992-2008)

Aantal patenten per bedrijf

0

10

20

30

40

50

60

Bedrijven

Patent evolution.

Number of patents per company

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Technology analysis

1

2

3

4

5

1 2 3 4 5Technologische positie

S-cu

rve

posi

tie

Display

Wireless transmission

Overmoulding

Coating

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Market Technology analysis

Differentiatie doorunieke technologie

Differentiatie doorunieke integratie, diensten,…

Onvervulde noden

Tijd

Perf

orm

antie

Technologie overtreftKlant verwachtingen

Integratie domineert

Tijd

Rel

ativ

e %

cust

omer

s

EarlyAdopters

LateAdopters

Technologiedomineert

MInimale performantievoor doorbraak

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1

2

3

4

5

1 2 3 4 5Technologische positie

S-cu

rve

posi

tie

Technology analysis

Potentieel Investeren

InsourcingPartnerships

TechnologiewachtTechnologiewacht

Integratie

AnalyserenZaaien

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When is a technology strategic?

1. Does the technology have real value?

Differentiation:Increase of price

Decreaseof cost

ProfitTechnology

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When is a technology strategic?

2. Does the technology provide a unique advantage?

Are there alternative technologies witha similar or better performance?

3. How sustainable is the advantage?

Protection by patents, company secrets, …

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Start

Takeoff

Maturiteit

UniekheidComplementaire

Assets

Uniqueness and the life cycle

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When is a technology strategic?

4. Can we bring the technology to the market?

Are there enough collateral assets to profit from the technologyinvestment?

Collaboration with partners.

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Technology options and scenario analysis

• Analysis leads to a number of technology options• Own development• Partnerships• Starte new technologies/products

• Biggest problem of strategy: the future cannot be predicted

• Map the potential risks / SWOT • Technological risks• Market risks• Competition

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Scenario analysis

• Select the two main uncertainties• Evaluate the consequences of different options• Choose a robust solution• Do not close options too fast

Competitor launchespremix technology

Steel cord market grows Steel cord market stabilises

Premix patent is ours

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Case

from distribution to system development

Ieco:Distributie

Componentbouwer

Ieco:Distributie

Ieco:Integrator

Ieco: Op maat maken

OEMproducten

MRO

Ieco:RevisieIeco: Comp.

ontwikkelaar

Componentontwikkelaar

Weder-distrubutie

Ieco: Comp.bouwer

Eigendistrubutie

Componentbouwer

Ieco:Distributie

Ieco:Integrator

Ieco: Op maat maken

OEMproducten

MRO

OEMproducten

MRO

OEMproducten

MRO

Ieco:RevisieIeco: Comp.

ontwikkelaar

Componentontwikkelaar

Ieco: Comp.ontwikkelaar

Componentontwikkelaar

Weder-distrubutie

Ieco: Comp.bouwer

Eigendistrubutie

Legende:• IECO• IECO in de toekomst• Extern

Legende:• IECO• IECO in de toekomst• Extern

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1

2

3

4

56

7

8 9

10

11

12

1314

15

1617

18

19

0

2

4

6

8

10

0 2 4 6 8 10Competentie

Att

ract

ivite

it

Hydraulische componentenOntwikkelaarOEM

Hydraulische componentenRevisieMRO-G

Hydraulische componentenRevisieMRO-KM

Hydraulische componentenRevisieOEM

Hydraulische systemenIntegratorMRO-G

Hydraulische systemenIntegratorMRO-KM

Hydraulische systemenIntegratorOEM

Hydraulische systemenRevisieMRO-G

Hydraulische systemenRevisieMRO-KM

Pneumatische componentenOntwikkelaarOEM

Pneumatische componentenRevisieMRO-G

Pneumatische componentenRevisieMRO-KM

Pneumatische componentenRevisieOEM

Pneumatische systemenIntegratorMRO-G

Pneumatische systemenIntegratorMRO-KM

Pneumatische systemenIntegratorOEM

Mechanische aandrijvingIntegratorMRO-G

Mechanische aandrijvingIntegratorMRO-KM

Mechanische aandrijvingIntegratorOEM

Eco systeem Subassembly sturing Subassembly electriciteit

Subassembly mechanica

Component

Life cycle cost 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9Geluidsbeheersing 9 CANbus op ventiel 1 Sensoren alarm (temp,

peilniveau)6 Manifold 6 Filters 6

Energie 9 Bussysteem 9 Klemmenkast als interface

9 Complexe manifold productie - optimalisatie gewicht en afmetingen

9I Hydraulische ventielen 9

Telemonitoring van componenten en systemen

6 Frequentie variator bij aanloop cilinder

0 Ontwerp elektrisch schema

0 Ontwerp hydraulisch schema

6 Koeler 6

Logging in situ/bij EMC 6 Handleiding en dossiers 6 Berekening en keuze van hydraulische componenten

6 Reservoir 9

Tracing 9 Stuurkaart op ventiel (regeltechniek)

3 Dynamisch gedrag van systemen

9I Hydraulische cilinders 9

Web voor aftersales (voor grote OEM)

? Dimensioneren ventiel 6 Virtueel ontwerp van hydraulica als component (via eenvoudige CFD)

9I Klein materiaal bv koppelingen

9

Machine by wire 9 Simulatie fluïdum op microniveau (via complexe CFD)

9I

Professioneel ontwerp 9 Pneumatische sturing van hydraulische ventielen vb voor ATEX

1

Sensoren met meer functionaliteit dan alarm, vb ifv toepassing

6 Assemblage 6

Real time solutions voor vb nichemarkt van testopstellingen

3 Automatisatie van hydraulisch ontwerp

3

PLC? Ontwerp ifv assemblage "gemak/kost"

3

Passieve signalisatie - pictogrammen

9I

Materiaal selectie ifv vb oxidatie

9I

Eco systeem Subassembly sturing Subassembly electriciteit

Subassembly mechanica

Component

Life cycle cost 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9Geluidsbeheersing 9 CANbus op ventiel 1 Sensoren alarm (temp,

peilniveau)6 Manifold 6 Filters 6

Energie 9 Bussysteem 9 Klemmenkast als interface

9 Complexe manifold productie - optimalisatie gewicht en afmetingen

9I Hydraulische ventielen 9

Telemonitoring van componenten en systemen

6 Frequentie variator bij aanloop cilinder

0 Ontwerp elektrisch schema

0 Ontwerp hydraulisch schema

6 Koeler 6

Logging in situ/bij EMC 6 Handleiding en dossiers 6 Berekening en keuze van hydraulische componenten

6 Reservoir 9

Tracing 9 Stuurkaart op ventiel (regeltechniek)

3 Dynamisch gedrag van systemen

9I Hydraulische cilinders 9

Web voor aftersales (voor grote OEM)

? Dimensioneren ventiel 6 Virtueel ontwerp van hydraulica als component (via eenvoudige CFD)

9I Klein materiaal bv koppelingen

9

Machine by wire 9 Simulatie fluïdum op microniveau (via complexe CFD)

9I

Professioneel ontwerp 9 Pneumatische sturing van hydraulische ventielen vb voor ATEX

1

Sensoren met meer functionaliteit dan alarm, vb ifv toepassing

6 Assemblage 6

Real time solutions voor vb nichemarkt van testopstellingen

3 Automatisatie van hydraulisch ontwerp

3

PLC? Ontwerp ifv assemblage "gemak/kost"

3

Passieve signalisatie - pictogrammen

9I

Materiaal selectie ifv vb oxidatie

9I

Eco systeem Subassembly sturing Subassembly electriciteit

Subassembly mechanica

Component

Life cycle cost 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9Geluidsbeheersing 9 CANbus op ventiel 1 Sensoren alarm (temp,

peilniveau)6 Manifold 6 Filters 6

Energie 9 Bussysteem 9 Klemmenkast als interface

9 Complexe manifold productie - optimalisatie gewicht en afmetingen

9I Hydraulische ventielen 9

Telemonitoring van componenten en systemen

6 Frequentie variator bij aanloop cilinder

0 Ontwerp elektrisch schema

0 Ontwerp hydraulisch schema

6 Koeler 6

Logging in situ/bij EMC 6 Handleiding en dossiers 6 Berekening en keuze van hydraulische componenten

6 Reservoir 9

Tracing 9 Stuurkaart op ventiel (regeltechniek)

3 Dynamisch gedrag van systemen

9I Hydraulische cilinders 9

Web voor aftersales (voor grote OEM)

? Dimensioneren ventiel 6 Virtueel ontwerp van hydraulica als component (via eenvoudige CFD)

9I Klein materiaal bv koppelingen

9

Machine by wire 9 Simulatie fluïdum op microniveau (via complexe CFD)

9I

Professioneel ontwerp 9 Pneumatische sturing van hydraulische ventielen vb voor ATEX

1

Sensoren met meer functionaliteit dan alarm, vb ifv toepassing

6 Assemblage 6

Real time solutions voor vb nichemarkt van testopstellingen

3 Automatisatie van hydraulisch ontwerp

3

PLC? Ontwerp ifv assemblage "gemak/kost"

3

Passieve signalisatie - pictogrammen

9I

Materiaal selectie ifv vb oxidatie

9I

Core - technologiesklanten

tech

nolo

gie

technologie

partn

er

klanten

tech

nolo

gie

klanten

tech

nolo

gie

technologie

partn

er

technologie

partn

er

partner search

PM

T

TM

21/06/2007© sirris 2007 | www.sirris.be | info@sirris.be | 41

Conclusions

• A strategic framework is needed to ensure innovations• The foundations of a technology strategy:

• S-curve• Own technological position• Market expectations

• Uniquenesss and assests lead to a competitive advantage• Technology strategy (T) and business strategy (PM) should be

closely linked