hfi presentation | evolving egov: effective uses of web2.o @fsis-usda

Kath StraubChief Scientist, Human Factors International

Harnessing Momentum and Social Media @FSIS

Presentation created in collaboration withSuzanne LongWeb Centre Experience Teamtoronto.caTorontoʼs Urban Fruit Tree Projectnotfarfromthetree.org

The term "Web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

What is Web 2.0?

The pressure is on.

“Barak Obama promises to reboot the White House. But first heʼll have to navigate the blogosphere anddeep layers of federal gobbledygook.”

The pressure is on.

SOME PERSPECTIVES

If we donʼt, they will ...

EH46AF

We should, but ...

BarriersCultural issues and lack of strategyGov staff access to online toolsProhibitive terms of serviceEmbedded advertisingProcurement complicationsPrivacy concerns

Why would WE ... ?

The federal government must re-imagine its role

as an information provider.

Data should be provided for freeover the internet in open structured machine-readable

formats for anyone who wants to use it.

As long as government bodies prioritize their own websites over

infrastructure that will open up their datathe pace of change will be retarded.

Private parties might not get it right the first time, but ... they will explore more ... and ... recover more rapidly ...

from the inevitable missteps.

Nobody knows what is best so we should let people try different offerings and

see which ones win out.

How should we ... ?

Rethink your communication strategy. Connect.

Focus government efforts on the things that only government can do

Donʼt get distracted by the technology

SOME DATA

TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation

1 Play Games Email Email Email Email Email Email2 Email

InSearch Search Search Search Search Search

3 Instant Message Research Product Research Product Research product Get health info Research Get health info4 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv5 Get News Watch Video Buy Something Get news Buy something Make travel reser. Research product6 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something7 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news8 Create SNS Profile Visit SNS Bank Visit Govʼt Site Visit Govʼt Site Get news Visit Govʼt Site9 Read Blog Make Travel Reser. Visit Govʼt Site Research for job Bank Bank Get religious info

10 Buy Something Get Job Info Research for job Bank Research for job Research for job Bank11 Download Video Create SNS Profile Watch Video Watch video Get job info Get religious info IM12 Get job info IM Get job info Get job info Watch video Rate product Play games13 Create Blog Download Music Download Music Get religious info Rate product Play games Rate product14 Get Health Info Bank IM Rate product Get religious info IM Read blog15 Get Religious Info Visit Govʼt Site Get religious info IM Play games Watch video Watch video16 Podcast Research for Job Play Games Auction Auction Read blog Download video17 Visit virtual world Play Games Visit SNS Read blog Read blog Auction Get job info18 - Read blog Rate product Play games IM Download Podcast19 - Download Video Read blog Download music Download music Download video Research for job20 - Rate Product Download video Download video Download video Get job info Auction21 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog22 - Auction Create SNS profile Podcast Visit SNS Podcast Download music23 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS24 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile25 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world

50%PEW Internet & American Life Project collects self-report data on what people

do (or donʼt) online...

TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation1 Play Games Email Email Email Email Email Email

2 Email Search Search Search Search Search Search

3 Instant Message Research Product Research Product Research product Get health info Research Get health info

4 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv

5 Get News Watch Video Buy Something Get news Buy something Make travel reser. Research product

6 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something

7 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news

8 Create SNS Profile Visit SNS Bank Visit Govʼt Site Visit Govʼt Site Get news Visit Govʼt Site

9 Read Blog Make Travel Reser. Visit Govʼt Site Research for job Bank Bank Get religious info

10 Buy Something Get Job Info Research for job Bank Research for job Research for job Bank

11 Download Video Create SNS Profile Watch Video Watch video Get job info Get religious info IM

12 Get job info IM Get job info Get job info Watch video Rate product Play games

13 Create Blog Download Music Download Music Get religious info Rate product Play games Rate product

14 Get Health Info Bank IM Rate product Get religious info IM Read blog

15 Get Religious Info Visit Govʼt Site Get religious info IM Play games Watch video Watch video

16 Podcast Research for Job Play Games Auction Auction Read blog Download video

17 Visit virtual world Play Games Visit SNS Read blog Read blog Auction Get job info

18 - Read Blog Rate product Play games IM Download Podcast

19 - Download Video Read blog Download music Download music Download video Research for job

20 - Rate Product Download video Download video Download video Get job info Auction

21 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog

22 - Auction Create SNS profile Podcast Visit SNS Podcast Download music

23 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS

24 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile

25 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world

Generations Online explores who does what

by age cohortData is from December 2008

2 EmailIn

Search Search Search Search Search Search

More than 50% of people across generationsvisit government websites

2 EmailIn

More than 50% of people across generationsseek health information online

2 EmailIn

6 Download Music Buy Something Get News Make travel reser. Get news Visit Gov’t Site Buy something

8 Create SNS Profile Visit SNS Bank Visit Gov’t Site Visit Gov’t Site Get news Visit Gov’t Site

9 Read Blog Make Travel Reser. Visit Gov’t Site Research for job Bank Bank Get religious info

15 Get Religious Info Visit Gov’t Site Get religious info IM Play games Watch video Watch video

Video watching is going up. But it is still only common with only digital natives.

2 EmailIn

Social networking sites get more press than traffic.

2 EmailIn

Blogs are, arguably, the most well known of the social networking tools.Many a blog exists. Only a few are read...by a only few.

2 Email Search Search Search Search Search Search

The channels and tools that you use determine who you reach.

SOME OBSERVATIONS

4 of 10 Harsh Truths .... You need a web division Managing the website is a full time job Periodic redesign is not enoughYour website can not appeal to everyoneYouʼre wasting money on social networkingYour website is not all about you Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bullet You have too much content

Government canlearn from business.

4 of 10 Harsh Truths ... You need a web division Managing the website is a full time job Periodic redesign is not enoughYour website cannot appeal to everyoneYou are wasting money on social networkingYour website is not all about you

Youʼre not getting value from your team Design by committee brings death A Content Management System (CMS) is not a silver bullet You have too much content

4 of 10 Harsh Truths ... You need a web division Managing the website is a full time job Periodic redesign is not enoughYour website can not appeal to everyoneYouʼre wasting money on social networkingYour website is not all about you

Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bullet You have too much content

4 of 10 Harsh Truths ... You need a web division Managing the website is a full time job Periodic redesign is not enoughYour website cannot appeal to everyone

Youʼre wasting money on social networkingYour website is not all about you

Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bulletYou have too much content

4 of 10 Harsh Truths .... You need a web division Managing the website is a full time job Periodic redesign is not enoughYour website can not appeal to everyoneYou are wasting money on social networkingYour website is not all about you

Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bulletYou have too much content

People want to network with other people.

Not corporations.

Or Agencies.

SOME TOOLS

Mashups :: Data to use

Real Estate Listings+

Federal Crime Data

Video :: YouTube

Microblogging :: Twitter

Title feed to push people to the website

Whereʼs Mr. Obama lately?

A bit more personal ...

Images :: Flickr

Taxonomy and

Folksonomy

Taxonomy and Folksonomy

Conversations :: Get Satisfaction

Legal issues constraintsforce blogs to be monologues.

These are newsletters. Delivered differently.

Next step?Brainstorming.

The term "Web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

Web 2.0InteroperabilityInformation sharing

CollaborationCommunication

The federal government must

as an information provider.

Reminder:re-imagine its role

People want to network with other people.

Not corporations.

Or Agencies.

Next question?What data does FSIS have that the world wants?

Author contact

hfi presentation | evolving egov: effective uses of web2.o @fsis-usda

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