hiring top-performing college grads

Hiring Top-Performing College Grads Better Information, More Diverse Candidates, and the Future of Recruiting March 13, 2014

David Gastwirth Program Manager Council for Aid to Education (CAE) 212.217.0806 dgastwirth@cae.org @cla_beat

Hiring Top-Performing College Grads

MEET YOUR PRESENTERS!

Lisa Rossi University & Recruiting Specialist Brazen Careerist 212.480.2792 Lisa@Brazencareerist.com @BrazenCareerist

Three challenges: •  Ensuring that students graduate possessing

the skills they’ll need to succeed in the workplace

•  Giving graduates valid tools to differentiate themselves in a crowded job market

•  Helping employers identify candidates with the skills they require…in an increasingly diverse demographic and institutional landscape

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

“Considering all four years of college, we

find that 36% of students did not demonstrate any

significant improvement in

learning, as measured by CLA performance.”

 Hiring Top-Performing College Grads

High-performing CLA test-takers 1-2 years

after college are significantly less likely

to be unemployed, living at home, or facing

high levels of credit card debt.

 Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

“Are You Ready for the Post-College SAT?”

Hiring Top-Performing College Grads

“Are You Ready for the Post-College SAT?”

“Next spring, seniors at about 200 U.S. colleges will take a new test that could prove more important to their future than final exams: an SAT-like assessment that aims to cut through grade-point averages and judge students’ real value to employers.”

Hiring Top-Performing College Grads

“Are You Ready for the Post-College SAT?”

“Next spring, seniors at about 200 U.S. colleges will take a new test that could prove more important to their future than final exams: an SAT-like assessment that aims to cut through grade-point averages and judge students’ real value to employers.”

Hiring Top-Performing College Grads

“Are You Ready for the Post-College SAT?”

“Next spring, seniors at about 200 U.S. colleges will take a new test that could prove more important to their future than final exams: an SAT-like assessment that aims to cut through grade-point averages and judge students’ real value to employers.”

Hiring Top-Performing College Grads

Innovation Imperative: Enhancing Higher Education Outcomes. Northeastern University. September 17, 2013

Americans and business leaders agree it is more important for graduates to possess broader skills and capabilities.

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

Innovation Imperative: Enhancing Higher Education Outcomes. Northeastern University. September 17, 2013

Which of the following skill sets do you think are most important for recent college graduates to

possess?

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Innovation Imperative: Enhancing Higher Education Outcomes. Northeastern University. September 17, 2013

Which of the following skill sets do you think are most important for recent college graduates to

possess?

Hiring Top-Performing College Grads

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Innovation Imperative: Enhancing Higher Education Outcomes. Northeastern University. September 17, 2013

Being well-rounded with a range of abilities is seen as more important than having specific industry expertise.

Hiring Top-Performing College Grads

Job Outlook 2013 Spring Update. National Association of Colleges & Employers. April 1, 2013.

But what are these broad skills that are so desired?

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Although degrees and majors in demand may vary from year to year, the key skills and qualities that employers seek in their new

college hires remains nearly identical year after year.

Job Outlook 2013 Spring Update. National Association of Colleges & Employers. April 1, 2013.

Hiring Top-Performing College Grads

Although degrees and majors in demand may vary from year to year, the key skills and qualities that employers seek in their new

college hires remains nearly identical year after year.

Job Outlook 2013 Spring Update. National Association of Colleges & Employers. April 1, 2013.

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

Although degrees and majors in demand may vary from year to year, the key skills and qualities that employers seek in their new

college hires remains nearly identical year after year.

Job Outlook 2013 Spring Update. National Association of Colleges & Employers. April 1, 2013.

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

“Most people would agree that skills like critical thinking, complex reasoning and writing—the things the [CLA] test does measure—are pretty important.”

Academically Adrift: Limited Learning on College Campuses (Book Review by Bill Gates). October 30, 2012.

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

A College Degree Isn’t Enough (Column by Knight Kiplinger). December 2013.

“Another test that holds intriguing potential as a job credential for mentally demanding work is the Collegiate Learning Assessment (CLA), an online exam that was once administered mostly to students by colleges as an internal measure of their teaching methods. The CLA uses realistic hypothetical challenges to assess creative problem-solving.”

Ensuring that students graduate possessing the skills they’ll need to succeed in the workplace

Hiring Top-Performing College Grads

•  Analysis and Problem-Solving •  Critical Reading and Evaluation •  Quantitative and Scientific Reasoning •  Argumentation •  Writing Effectiveness •  Writing Mechanics

The CLA+ Measures...

...Using a Performance Approach

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

bias

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

small sample

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

quantitative literacy

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

appropriate comparison

group

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

understanding correlation

and causation

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

recognizing improper use

of data

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

Hiring Top-Performing College Grads

How should the mayor of the town of Jefferson address an increase in drug use in his town, particularly when faced when the pressures of a re-election campaign? Should he use existing town funds to increase the police force, or to set up a drug-treatment program?

ability to filter

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

A group of researchers believe that students who use social networks on a regular basis get lower grades in college than those who do not.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

A group of researchers believe that students who use social networks on a regular basis get lower grades in college than those who do not. To test this theory, they stood on a popular corner of campus at a large public university, and asked 50 students a few questions.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

A group of researchers believe that students who use social networks on a regular basis get lower grades in college than those who do not. To test this theory, they stood on a popular corner of campus at a large public university, and asked 50 students a few questions. They found that 75% of students do not think that time social networking interfered with their grades.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

A group of researchers believe that students who use social networks on a regular basis get lower grades in college than those who do not. To test this theory, they stood on a popular corner of campus at a large public university, and asked 50 students a few questions. They found that 75% of students do not think that time social networking interfered with their grades. They decided to compare the average amount of time that students spend social networking each week with their GPA.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

A group of researchers believe that students who use social networks on a regular basis get lower grades in college than those who do not. To test this theory, they stood on a popular corner of campus at a large public university, and asked 50 students a few questions. They found that 75% of students do not think that time social networking interfered with their grades. They decided to compare the average amount of time that students spend social networking each week with their GPA.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

A group of researchers believe that students who use social networks on a regular basis get lower grades in college than those who do not. To test this theory, they stood on a popular corner of campus at a large public university, and asked 50 students a few questions. They found that 75% of students do not think that time social networking interfered with their grades. They decided to compare the average amount of time that students spend social networking each week with their GPA. Based upon these results, the researchers concluded that their hypothesis is correct: students who use social networks on a regular basis do worse in college than those who do not.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

The researchers would like to conduct another study to see if their hypothesis holds true. Which of the following research designs will best test their hypothesis?

(a)  Ask the same questions at the same university but to a different group of people.

(b)  Ask the same set of questions but at a different large university.

(c)  Ask a different set of questions at a large university.

(d)  Ask the same questions but at numerous universities of varying sizes.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

The researchers would like to conduct another study to see if their hypothesis holds true. Which of the following research designs will best test their hypothesis?

(a)  Ask the same questions at the same university but to a different group of people.

(b)  Ask the same set of questions but at a different large university.

(c)  Ask a different set of questions at a large university.

(d)   Ask the same questions but at numerous universities of varying sizes.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

Using results from a different and unrelated study, researchers concluded that the GPA for students who use Twitter on a regular basis is not statistically different from the GPA for students who did not use Twitter on a regular basis. What relevance does this observation have to the original hypothesis?

(a)  It suggests that college students have a specific preference for which social network platform to use.

(b)  It confirms that college grades are not affected by the amount of time students spend on social media sites.

(c)  It allows one to speculate whether social media is the true reason for the differences in GPA in this study.

(d)  It implies that students who use Twitter do better in college than students who use other social networks.

Hiring Top-Performing College Grads

Does time spent social networking affect students’ grades?

Using results from a different and unrelated study, researchers concluded that the GPA for students who use Twitter on a regular basis is not statistically different from the GPA for students who did not use Twitter on a regular basis. What relevance does this observation have to the original hypothesis?

(a)  It suggests that college students have a specific preference for which social network platform to use.

(b)  It confirms that college grades are not affected by the amount of time students spend on social media sites.

(c)  It allows one to speculate whether social media is the true reason for the differences in GPA in this study.

(d)  It implies that students who use Twitter do better in college than students who use other social networks.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college Only 0.3% of all students attend an Ivy League institution.

National Center for Education Statistics

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college Only 14% of students at competitive colleges come from the lower half on the income bracket. A mere 5% come from the bottom quarter.

“Giving Low Income Students the dream and guidance to attend top schools.” PBS NewsHour. September 9, 2013

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA

The most frequently awarded grade for undergraduates at Harvard University is an A, and the median grade is A-.

“Most frequently awarded grade at Harvard: A.” Inside Higher Ed. December 4, 2013

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA

Some Harvard faculty members are concerned. Harvey Mansfield…told The Boston Globe that he thought grading patterns were “really indefensible.” “Most frequently awarded grade at Harvard: A.” Inside Higher Ed. December 4, 2013

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores

Authentic measures of job preparation? Measure of learning from 4+ years ago.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile

Authentic vets of potential employees or applicants.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile

Authentic vets of potential employees or applicants. Candidate cultivated.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile

Authentic vets of potential employees or applicants. Candidate cultivated. Have been in place. Same issue persist.

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile Interview/ Employment

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview/ Employment

SAT-like scores

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview

SAT-like scores Norms

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview/ Employment

SAT-like scores Norms Mastery Levels

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview

SAT-like scores Norms Mastery Levels Certification

Hiring Top-Performing College Grads

Giving graduates tools to differentiate themselves in a crowded job market.

Name of college GPA SAT Scores Résumé Cover Letter LinkedIn Profile What is missing? Interview

SAT-like scores Norms Mastery Levels Certification Badging

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Hiring Top-Performing College Grads

Here’s what we know: §  The job market is tight for recent graduates.

Hiring Top-Performing College Grads

Here’s what we know: §  The job market is tight for recent graduates.

§  Employers are looking for candidates that possess broad,

transferrable skills.

Hiring Top-Performing College Grads

Here’s what we know: §  The job market is tight for recent graduates.

§  Employers are looking for candidates that possess broad,

transferrable skills.

§  Tools for exhibiting these skills do not exist or have serious faults.

Hiring Top-Performing College Grads

Here’s what we know: §  The job market is tight for recent graduates.

§  Employers are looking for candidates that possess broad,

transferrable skills.

§  Tools for exhibiting these skills do not exist or have serious faults.

§  The CLA+ provides a validated credential and badge (if earned) for students and graduates.

Hiring Top-Performing College Grads

Here’s what we know: §  The job market is tight for recent graduates.

§  Employers are looking for candidates that possess broad,

transferrable skills.

§  Tools for exhibiting these skills do not exist or have serious faults.

§  The CLA+ provides a validated credential and badge (if earned) for students and graduates.

§  A significant number of top-performing students are enrolled in less selective institutions.

Hiring Top-Performing College Grads

Here’s what we know: §  The job market is tight for recent graduates.

§  Employers are looking for candidates that possess broad,

transferrable skills.

§  Tools for exhibiting these skills do not exist or have serious faults.

§  The CLA+ provides a validated credential and badge (if earned) for students and graduates.

§  A significant number of top-performing students are enrolled in less selective institutions.

§  Finding those candidates is hard. Hiring Top-Performing College Grads

CLA+ Advantage:  §  To date: Nearly 500,000 students at 700

institutions have taken the Collegiate Learning Assessment

Hiring Top-Performing College Grads

CLA+ Advantage:  §  To date: Nearly 500,000 students at 700

institutions have taken the Collegiate Learning Assessment

§  From this data, we can estimate that more high-achieving students are at institutions outside of the most selective category

Hiring Top-Performing College Grads

CLA+ Advantage:  §  To date: Nearly 500,000 students at 700

institutions have taken the Collegiate Learning Assessment

§  From this data, we can estimate that more high-achieving students are at institutions outside of the most selective category

§  Spring 2014: 25,000-30,000 students at 200 colleges and universities will take the CLA+ and get reports with valid and reliable measures of critical thinking and communication Hiring Top-Performing College Grads

Remote Proctoring 90 minutes •  60 minute, performance •  30 minutes, selected response Mastery Levels & % Norms Cost = $50

Hiring Top-Performing College Grads

NEW: CLA+ Direct  

•  Thought Leaders

•  Millennial Focused

•  University Partners

•  Engagement Experts

•  Powerful Platform

Who is ?

FACE TIME ISN’T GOING ANYWHERE

THE FACT IS, THERE ARE SCHOOLS YOU’RE NOT REACHING…

AND TOP CANDIDATES YOU’RE MISSING OUT ON.

Social media has had a significant impact on University recruiting.

SOCIAL MEDIA ENABLES YOU TO REACH GRADUATES DIRECTLY

THE CLA+ ENABLES YOU TO DIFFERENTIATE TOP CANDIDATES

ACROSS UNIVERSITY LINES

VIRTUAL RECRUITING EVENTS ALLOW YOU TO MEET, SCREEN AND HIRE

THOSE CANDIDATES

HOW  DOES  IT  WORK?

1. Events are set for a particular date and time, and only high-achieving, pre-screened, top CLA+ performers are invited.

HOW  DOES  IT  WORK?  

2. Employers register, and we build their custom booth with jobs, links, media and more.  

HOW  DOES  IT  WORK?  

3. Top CLA+ performers connect in live, one-on-one, text-based conversations with your team

HOW  DOES  IT  WORK?  

4. Candidates move through the hiring process and you make hires!  

COMBINE THE POWER OF THE CLA+ AND VIRTUAL RECRUITING ON MAY 8

We’ll be sending you the registration link directly

following this webinar.

Enter code CAEM14 to receive 15% discount off of early bird rate.

Lisa@BrazenCareerist.com

Questions?