hodges digital - prsa richmond

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DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

January 2011

Social meets Digital + Mobileand PR drives Results

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

PR is winning the battle!Congrats…

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

then & nowPRSA

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

When we did this last year…

Conversing not broadcastingGeolocationPrivacyOnline vs. MobileMeasurementLive “U”broadcasting

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

Now it’s about…How to grow communitiesMeasuring successMulti-channelingMobileBroadcasting TNGThe “great platform shakeout”Some new players/trends to watchB2B vs. B2C

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

Facebook at (nearly)600 Million

Branded Public Profiles

Branded Apps

Targeted Advertising

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

C A S E S T U D I E S

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

01AMF

FAN PAGE +CUSTOM APPS

C A

S E

S

T U

D I

E S

AMF Bowling

Results:

23,891 Fans

(doubled over last eight months)

52.2% Fan engagement

(more than half their fans have engaged with the brand each month)

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

02CHILDFUND

CUSTOM APP

ChildFund International

Results:

167% Increase in Fan Base

57% Fan engagement

100 days of YesC

A S

E

S T

U D

I E

S

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

03SLEEPBETTER

FAN PAGE

Results:

21,767 Fans

93.3% Fan engagement

You Tube video viewed almost 3.5 Million times

Sleepbetter.org

C A

S E

S

T U

D I

E S

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

Cross-Promotion Consistent Branding

On-Going Engagement

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

T E C H N O L O G Y

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

‣ Mobile Optimized Websites‣ Mobile Apps Tendency is to be all things Prioritize must-haves/ Include some bells & whistles Enable everyday Interactions Don’t Forget the Brand

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

Broadcasting…The Next Generation

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

K E E P Y O U R E Y E S ON . . .

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

Visual SearchApps Economy

Mobile Commerce

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

W H A T ’ S I M P O R T A N T N O W ?

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

Facebook tabs/appsMobileTwitter

Deals/offersGeolocation

Video incorporation

BlogsFacebookTwitterSkypeMobile

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

January 2011

Questions?

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