home sweet home 2.0 twist

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Home Sweet Home

With a 2.0 Twist

Lora UllerichDigital Media Specialist

Lora.Ullerich@coleinformation.com

Session Framework

Bill SwansonReal Estate Agent

Bill.Swanson@cbshome.com

Session Framework

•Real estate old-school tactics that bring results.

•How to use Social Media to compliment tactics.

• Close with five action points to start on today.

Session Framework

•Cole Directory published in 1947.

•Crisscross directory of addresses & phone numbers.

•Invaluable information for a number of industries:•Telemarketing

•Debt collection

•Law enforcement

•Today, web-based lead generation for businesses.

Background

•Free

•Articles

•Buddy’s blog

•Webinars

Housing Slump

•Accounts for

42% of the CPI

•Dismal 2012

On Social Networks:•1 in 4 minutes spent on SM sites & blogs•53 billion minutes spent on Facebook in May• 223 million Americans own a cell phone.On the Phone:• 223 million Americans own a cell phone.• 35% of US mobile users have a smartphones.•75% of US mobile phone users actively text.

TM

People are talking….

Don’t Leave Sales to Chance…

•Combat Sales Slump

•Go old-school

•With a 2.0 twist

Real Estate SalesOld –School Tactics• Direct Mail, Property

Signs & Fliers• Open House• Property Pictures• Website• Talk to people/neighbors

2.0 Twist• QR Code

• Facebook Event• Property Video• Mobile Website• Host a virtual tour

What are QR Codes:• Stands for “Quick Response” code•Two-dimensional barcode• Contains unique information Why it’s important: • Enhance your business• Share property features, pictures, video• Offer coupons or promotionsHow:•Bitly.com •http://qrcode.kaywa.com/•QR.net •Createandtrack.com

TM

Mobile Marketing

What does SMS mean:• Stands for “Short Message Service” •160 character • 3.5 billion text messages in 2009Why it’s important:• High open-read rate• Offer coupons or other incentives•Relatively inexpensiveHow:• Obtain a keyword that customers text in to a certain number • Automatic text back which creates the opt in

TM

Mobile Marketing

90210

Text new home offers, open houses & promotions

•Add a QR Code

•Link to mobile

website or video or

both!

Property Sign

•Add a QR Code

•Link to mobile website

or video or both!

Direct Mail

Direct Mail

•Open House Event•Pictures•Video•Seller

Video

•Professional

•Keep it short

•Conversational

•Be yourself

Website Overhaul

•Bring up-to-date

•Add SM links

•Go mobile

Mobile Website

•Simple Navigation•Current Listings•Full site Link

Talk to People!

•Host a virtual tour

• Include QR codes into current advertising.

• Create open house invites on Facebook.

• Add video of property listings.

• Look into mobile website creation.

• Track to see what’s working.

Five Action Points

• www.Colecommunity.com Resource filled with webinars, videos, Buddy’s blog and articles dedicated to small business owners grow their business.

• www.mobile-barcodes.com/qr-code-software/List of best two-dimensional barcode reading software to read QR Codes, Microsoft Tags, Bee Tag, etc.

• http://mashable.com/2010/12/16/create-mobile-site-tools/List of easy-to-use tools for creating mobile sites.

Resources

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