home sweet home. strategies of home page design

Strategies of Home PageDesign

Home is whereyour heart is

Talking aboutwebdesign, homepage in fact is theplace which should

make theinteraction with awebsite of anycomplexity

convenient andpositive.

Home page isstrategically significantas most users dealingwith a final webproduct have a chanceto interact with it, evenif its not a start point.

Home page is mostlythe start of users’journey if they aredirected to the site bysearch engines. It'svisited by the biggestnumber of websiteusers.

Home page is abasis of goodnavigationwhich brings positive userexperience.

Messy interface andbadly designed

layoutcan make userconfused andannoyed.

What does a home pageusually include?

THE NATURE/THEME OF THE WEBSITE

BRANDING ELEMENTS OR OTHER STUFFSUPPORTING THE PRODUCT IDENTITY

ABILITY TO SEARCH AROUND THEWEBSITE CONTENT

GOALS AND UTILITY OF THE WEBSITE

NAVIGATION ELEMENTS FOR MOVINGTO OTHER PAGES

TESTIMONIALS OR INFO SUPPORTINGTRUST TO THE WEBSITE

CONTACT INFO AND DATA ABOUTCREATORS

LINKS TO SOCIAL NETWORKS

theme of thewebsite

navigationsearch

contact

social networks

goals

CTA

branding

Defined targetaudience anduser researchenable designersto sort out layoutelements of thehighest priority.

Preferably, the components of the highest priority should beplaced in the pre-scroll area of the home page to make theirperception fast

Knowing how users tend to scan the web pages,designers apply the most important elements in the zones ofthe highest visibility to make the page quickly informativeand catching attention of target users.

Should all the traffic bedirected to home page?

NoYesFor simple websites, notoverloaded with diverse linksand navigation elements.

For complex websites satisfyingmultiple needs of broad targetaudience.

What are importantaspects of efficient

home page?

1. Intuitive navigation

3. Readable copy easy to scan

4. Short loading time of the webpage

5. Intensity of graphic visual content

6. Thought-out and efficient search

8. Effective application of keywords

9. Accessibility from any point of the website

10. Consistency of visual design solutions

11. Visible and informative call-to-actions

7. Responsiveness on different devices

2. Utility of the applied layout elements

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