how agencies get new business: rsw/us & the agency san diego infographic

HOW AGENCIES GET NEW BUSINESS

AGENCY PERSPECTIVE VS. MARKETERS’ PERSPECTIVE

59% OF AGENCIES SAY THAT REFERRALS ARE THE MOST EFFECTIVE WAY AT GENERATING NEW BUSINESS, FOLLOWED BY NETWORKING AND BUSINESS FROM EXISTING CLIENTS

76% OF AGENCIES STATED THAT DIGITAL OPPORTUNITIES WERE PRESENTED MOST FREQUENTLY

53% OF AGENCIES STATED THAT SOCIAL MEDIA OPPORTUNITIES WERE 2ND MOST FREQUENT

62% OF ALL AGENCY PRINCIPALS IN THIS SURVEY EXPECT TO SEE SIGNIFICANT INCREASES IN THE NUMBERS OF OPPORTUNITIES OPENING UP TO THEM IN 2013

60% OF AGENCIES HAVE NOT HIRED A NEW BUSINESS HUNTER/ DIRECTOR /MANAGER TO PROSPECT LEADS IN THE PAST 3 YEARS

50% OF AGENCIES SAY THAT OPERATIONAL CONSIDERATIONS ARE AN INCREASING FOCUS

31% OF AGENCIES SAY THAT MARKETERS ARE PLACING TOO MUCH EMPHASIS ON THINGS NOT RELATED TO CREATIVE

86% OF AGENCIES FEEL THEY’RE ASKED TO DO MORE WITH LESS

HALF OF ALL MARKETERS SAY THAT CREATIVE IS ALWAYS PART OF THE PITCH PROCESS

73% OF MARKETERS SAY THAT OPERATIONAL CONSIDERATIONS ARE GROWING IN IMPORTANCE

58% OF MARKETERS LEARN ABOUT NEW AGENCIES VIA EMAILS RECIEVED FROM AGENCIES

73% OF MARKETERS SAY THAT AGENCIES TALK MAINLY ABOUT THEMSELVES FIRST, BUT WOULD LIKE THEM TO BE MORE INTERESTED IN ME FIRST

58% OF MARKETERS WANT AGENCIES TO ASK SMART QUESTIONS ABOUT THEIR BUSINESS

12% OF MARKETERS SAY THAT AGENCIES "ALWAYS" COME TO THE TABLE PREPARED IN A WAY THAT ISN'T ABOUT THE AGENCY

35% OF MARKETERS SURVEYED FEEL LIKE AGENCIES TAKE TOO AGGRESSIVE A STAND WHEN FOLLOWING UP AFTER AN INITIAL MEETING

60% OF MARKETERS WOULD LIKE THE AGENCY’S ENTIRE TEAM TO PRESENT, EVEN IF THEY’RE NOT GOOD PRESENTERS

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