how android takes over the tablet market

Sascha Pallenberg

email: sascha@netbooknews.comTwitter: @sascha_p

Netbooknews.com .de

und bald

Mobilegeeks.com .de

The history of the tablet pc

2010

2006

2004

1994

1973

1526 A.D.

1968

“we have always been shameless about stealing great ideas”

1989

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

Apple remains the leader in the tablet PC market with a 54% share

Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

ca. 5 Mio Kindle Fire

Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

ca. 5 Mio Kindle Fire

ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)

Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

ca. 5 Mio Kindle Fire

ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)

ca. 20 Mio White Box Tablets!

7-inch 800x480

7-inch 800x480

1.2Ghz Cortex-A9

7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

512MB RAM/4GB Flash

7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

512MB RAM/4GB Flash

HDMI Out (1080p)

7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

512MB RAM/4GB Flash

HDMI Out (1080p)

$60!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

Lowcost tablets are the most disruptive devices of the decade!

And they will all run on

Tablets 2011

Tablets 2012

SoCs 2011

SoCs 2012

One more thing...

What about the patent war?

Best of Florian Mueller

"As a European consumer, I don't want to be held hostage by companies that use industry standards as a nuclear weapon and restrict choice" (Mueller on Motorola)

"Today's ruling is significant bad news for Android at large, and Google," "Today's ruling … show that the noose keeps tightening around Android's neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial against Apple)

“almost all smartphone-related patent litigation involves Android, and Android is on the losing track by objective standards” (Mueller on Google+)

“I am sure that we will have to pay at least a $100 licence fee for every Android device in the near future” (Mueller in the Stern magazine)

Last but not least...

“Courts around the world are banning Android devices and dismissing counterclaims -- I let the judges speak for me. They validate what I say”

Let's stay with the facts

Not a single Android device got banned because of Android!

By the end of 2012 Android will outsell iOS on the tablet market!

Q & A