how blogging brings dialogue to corporate communications
Post on 16-Apr-2017
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How Blogging Brings Dialogue to Corporate Communications
Stephanie Booth
http://climbtothestars.org
24.09.2007
CC by-nc-sa
http://flickr.com/photos/18321520@N00/514633276/
bigger picture
practical advice
conversation
you
?
blogging
tool
culture
strategy
http://blogs.intel.com/
http://csr.blogs.mcdonalds.com/default.asp?item=140627
blogging
culture
cluetrain
manifesto
conversations
everywhere
control
word-of-mouth
online
jump in
join the conversation
corporate
EXAMPLES
http://del.icio.us/steph/20070924+example
who?
human people
who should
NOT blog?
why?
communicate
differently
HOW?
start blogging
blog well
1. enable
2. purpose
3. learn the culture
a. Me & You
http://flickr.com/photos/eye2eye/50892860/
b. listen
c. passion
d. style
e. time
DO
DON'T
ROI
http://del.icio.us/steph/roi
case study:
coComment
case study:
Flickr
shiny!
but how?
Thank you!
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