how brands can effectively use display advertising

How Brands Can Effectively Use

Display Advertising

Kristin Vick– Account Manager at Hanapin

Marketing– PPC Hero Blogger– @krisvick

#thinkppc

Join the conversation• Include the hashtag #thinkppc in your

Twitter tweets.

Or use the webinar question box to send us questions.

#thinkppc

Live Poll Question #1How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

#thinkppc

AGENDA

#thinkppc

1.Quick Review: What is Display Advertising?2.How can you use it?3.What results can you expect?4.Conclusion

What is Display Advertising?

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

IMAGE ADS

VIDEO/AUDIO ADS

How Can You UseDisplay Advertising?

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

Remarketing (Retargeting)

#thinkppc

Upselling

Take advantage of your customer list, and encourage your customer to come back more often. Entice them to buy more, or upgrade.

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

Upselling

Create Custom Lists to Build a Target Audience

Target similar products or services that make the most sense

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

Inform & Remind

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

ContextualContextual targeting allows you to target potential customers by targeting keyword topics/content of specific website.

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

BehavioralBehavioral targeting allows you to target potential customers by using their online browsing behavior.

What Kind of Results Can You Expect?

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

Benchmarks• Cost• > $1.00

• Click-Through Rate• > .8% and below

• Conversion Rate• Approx. 1%

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

Reminders:There are almost 10x’s more the opportunity to show a display ad over search. Be careful how much budget you allocate to display!

CONCLUSION

#thinkppc

Step-By-Step – Creating an SQR Pivot Table

• Keep Top-Of Mind• Goals• Customer Device• And The Customer Their-self

24-26 October | etc.venues St Paul’s

HeroConf.com/London/ #HeroConf

Would you like an offer?A. Get an account analysis by the experts at

Hanapin (For accounts spending 15k+/month)

B. No Thanks!

Live Q&A Time!

Thank you for attending our webinar! #thinkppc

• Contact us Directly:

» Hanapin Feedback: marketing@hanapinmarketing.com