how brands use facebook : puma vs adidas

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Brand Fight on Facebook

Social Media Case Study

Vs

Disclaimer : The trademarks and logos belong to their respective owners. InRev does not own them.

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500+ million users in Facebook

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20+ million users “LIKE” brand pages each day

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But are brands leveraging them correctly?

(c) InRev SystemsSource : engagementdb.com

adidas’ Facebook Presenceadidas' Pages Fans Interaction

Level

Company Page adidas Originals 63,58,172 7

Sports Pages Golf 15,328 7

Cricket 1,74,642 8Football 31,68,023 6Running 1,06,641 3Soccer 1,02,088 7

Baseball 3,166 2Hockey 15,610 1

Football US 25,443 8Regional Pages

Phillipines 34,295 2Uruguay 63,080 4

Total Fans 1,00,66,488

Official adidas page

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adidas :Upsides and Downsides

Most updates are announcements and no engagement is done.

Numerous Fan Pages of adidas

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adidas :Upsides and DownsidesSocial Game of adidas: Carried on

with other gamers registered.

PUMA’s Facebook Presence

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Puma's Pages Fans Interaction LevelCompany's Page

Puma 34,27,936 6Sports Pages

Golf 12,607 5Cricket 10,979 9

Football 9,66,947 6Running 30,307 8

Motorsport 10,670 9Ocean Racing 9,661 7

Regional Pages Hong Kong 15,202 4Malaysia 36,936 8Honduras 14,999 9

Parra Correr 6,674 7Other Pages

Creative Factory 54,644 8Animagical 3,508 4Total Fans 46,01,070

Official PUMA page

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PUMA :Upsides and Downsides

Social Game of PUMA : Carried on by passing ball to any friend

Very low fans on comparison with its rival

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Fan Base : adidas Vs PUMA

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Negative vibe on adidas’ page

Key Inferences• Facebook is more than a marketing arena – it’s more about engagement.

• Obtaining a fan base is only the first step. Keeping them rightly entertained matters most.

PUMA’s Page in Engaging with Fans

A Little about Us

(c)2010 InRev Systems

Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.

We are a Young and Enthusiastic team that understand social media and technology.

We are driven by experimentation and innovation.

Our Achievements

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Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more.

Selected as one of the top innovative product companies at Microsoft TechSpark 2010.

Featured in a Young Turks CNBC TV 18 as top selected innovative companies.

Featured as ‘Startup of the Month’ in Silicon India 2010 .

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We believe in conversations rather than in presentation.

So, let us know how we can help you.Deep Sherchan deep@in-rev.com

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