how can social media help africa?

Flickr: Hitchster

How can social media help Africa?

Social media has arrived

•  iGDP in 2013: $18bn (McKinsey & Co) •  78% of African Internet use was for social media in 2013 (Pew Research)

•  Projected contribuQon to African growth by 2025 $230bn (Ventures-‐Africa.com)

Flickr: Mark Harkin

#ArikWhereIsMyIpad?

Flickr: Mike Mozart

Flickr: Vizzual.com

Brief thoughts

•  Social media has arrived and isn’t leaving •  Emerging economies have a major mobile opportunity

•  Learn from others’ mistakes – everything gets shared!

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