how do you imagine social interaction within
Post on 30-May-2015
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How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?
A chicken-and-egg dilemma2
Human interaction as the root of social media or the other way round?
3
The paradox of social interaction
Building relationships and connecting emotionally would not be possible without human values.
Social media
↗ are changing the way human beings interact↘ will not replace physical-human interaction and the
reasons why we interact
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Depending on the use of technology, social interaction can develop in multiple ways.
The future? It's all about antonyms…
SINGLE INNOVATION
MULTIPLE INTERACTIONS
Any of those social evolutions fall in three main categories
(each being yin/yang), on their imaginary axis:
FREEDOM CONTROL
PARTICIPATION ALIENATIONENGAGEMENT
LEAN-FORWARD LEAN-BACKEXPERIENCE
ORDER
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ORDER
Technological breakthroughs
Consequences on social interaction
FREEDOM CONTROL
Cheaper personal portable devices
Major visibility/presence of marginalized voices in public debate
Loss of control of personal and sensible data Lack of protected privacy/opt-out options
Nanosensors and smart networks
Proliferation of mechanisms (e.g. “sousveillance”) aimed at improving governance and enabling more efficient use of government resources
Lack of protected privacy/opt-out options Enhanced “panopticon” surveillance
Augmented reality “Multi-local” services Virtual citizenship
Enhanced “panopticon” surveillance Loss of control of personal and sensible data
Digital IDs Virtual citizenship Social reputation issue (social “prankster)
Niche social networksVirtual places where same interests, sentiment, passion are shared
Amplification of inequalities and segregation
Speech-to-speech translation
Major visibility/presence of marginalized voices in public debate ——
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IMPACT OF TECHNOLOGY ALONG ORDER AXIS
CONTROL
FREEDOM
Nanosensors and smart networks
Augmented reality
Digital IDs
Niche social networks
Speech-to-speech translation
Cheaper personal portable devices
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ENGAGEMENT
Technological breakthroughs
Consequences on social interaction
PARTICIPATION ALIENATION
Virtual and tele-presence technologies
Enhanced everytime/everywhere online education Cross-media/immersive media consumption
Personality disorders Physical boundaries independence Potential psychological dislocation
Smart connected devices
Cross-media/immersive media consumption Media hyperactivity “Artificial” friendship
Augmented reality Enhanced everytime/everywhere online education New/improved sense of community
Addiction to “virtual” Personality disorders Potential psychological dislocation Physical boundaries independence
Gamification
Gaming socialization New/improved sense of community Virtual places where same interests, sentiment, passion are shared
Loneliness and depression “Artificial” friendship Fraud risks
Volumetric and holographic displays
—— Personality disorders Potential psychological dislocation
Ultra paper flexible thin screen
Enhanced everytime/everywhere online education
——
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ALIENATION
PARTICIPATIONVirtual and tele-presence technologies
Smart connected devices
Augmented reality
Gamification
Volumetric and holographic displays
Ultra paper flexible thin screen
IMPACT OF TECHNOLOGY ALONG ENGAGEMENT AXIS
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EXPERIENCE
Technological breakthroughs
Consequences on social interaction
LEAN-FORWARD LEAN-BACK
NFC payment
Enhanced shopping experience: additional product information, context-aware interfaces, new purchasing processes (virtual currencies for virtual goods) Social recommendation and loyalty program - consumer-rewarded mechanisms
Too much confidence in virtual and electronic data/identities; uncritical and passive acceptance Deception issues Fraud risks
Voice and pattern recognition
——Too much confidence in virtual ed electronic identities; uncritical and passive acceptance
Augmented reality
Overlaying of virtual/electronic data with real life world (e.g. to get further information about a masterpiece in a museum) Virtual presence, remote meeting
Dangers of fractured attention Uncritical acceptance of the “others”
Gamification “Now” vs “in my own good time” entertainment consumption
Too much confidence in virtual ed electronic identities; passive acceptance.
Volumetric and holographic displays
Enhanced shopping experience: additional product information, context-aware interfaces, new purchasing processes (virtual currencies for virtual goods)
Inability to distinguish between real/virtual.
Gesture control Virtual presence, remote meeting Dangers of fractured attention
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LEAN-BACK
LEAN-FORWARD
NFC payment
Voice and pattern recognition
Augmented reality
Digital IDs
Niche social networks
Gesture control
IMPACT OF TECHNOLOGY ALONG EXPERIENCE AXIS
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Truth lies in the middle
A manichean approach help us categorize technological
improvements depending on how they influence human
relations, but…
FREEDOM CONTROL
PARTICIPATION ALIENATION
LEAN-FORWARD LEAN-BACK
ORDER
ENGAGEMENTEXPERIENCE
TECHNOLOGICAL BREAKTHROUGHS
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Truth lies (somewhere) in the middle
…we cannot fully foresee the exact degree of
influence, but only its range (which might even be
across both edges)…
ORDER
EXPERIENCE
ENGAGEMENT
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Let’s make a (good) example(history repeats itself…more or less)
Cathodic tube high prices lead people to gather together in one place and enhances physical socialization.
TV introduces a new sense of community, freedom and participation, yet being a lean-back experience.
HOW IT WAS(sixties)
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Let’s make a (good) example(history repeats itself…more or less)
TV gradually turns into a couch-potato passive experience.Its consumption become restricted within the family boundaries.
TV experience loses its socialization strength. It enforces uncritical acceptance and therefore acquires greater capacity to influence people.
HOW IT IS(now)
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Let’s make a (good) example(history repeats itself…more or less)
A participative, immersive, democratic, lean-forward ecosystem.
A social-gathering mechanism grows beyond the living room and water cooler.
TV is a seamless social experience, enhanced by internet connection and second screen devices interaction.
HOW WOULD IT BE (2020)
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Let’s make a (good) example(history repeats itself…more or less)
FREEDOM CONTROL
PARTICIPATION ALIENATION
LEAN-FORWARD LEAN-BACK
Consequence of TV on social interaction(sixties
)
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Let’s make a (good) example(history repeats itself…more or less)
FREEDOM CONTROL
PARTICIPATION ALIENATION
LEAN-FORWARD LEAN-BACK
(now)Consequence of TV on social interaction
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Let’s make a (good) example(history repeats itself…more or less)
FREEDOM CONTROL
PARTICIPATION ALIENATION
LEAN-FORWARD LEAN-BACK
(2020)Consequence of TV on social interaction
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In the end…
“THE MEDIUM IS THE MESSAGE” (M. McLuhan)
A medium affects the society in which it plays a role not by the content delivered over the medium,
but by the characteristics of the medium itself.
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…you reap what you sow
THE MEDIUM IS (SIMPLY) THE MEDIUM.
AND WHAT IF MAN…
THANK YOU
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