how freestyle rapping and strategic planning are similar

HOW FREESTYLE RAPPING AND STRATEGIC PLANNING ARE SIMILAR

IT’S BECAUSE THEY’RE BOTH ON TRACK

BAD JOKE, I KNOW. BUT THESE SLIDES WILL SHOW YOU THERE ARE OVERLAPPING CONNECTING

DOTS BETWEEN THE TWO

I’M A BIG FAN OF BOTH AND THINK THEY’RE BOTH CRAFTS THAT ADD VALUE TO THIS WONDERFUL WORLD OF COMPLEXITY

6 WAYS

IN 6 MINUTES

READY....LAY DOWN THE BEAT!

1

YOU HAVE TO PRODUCE SOMETHING THAT IS RELEVANT TO YOUR AUDIENCE

HEY PLANNER…

IF YOU DON’T REACH YOUR AUDIENCE IT’S A WASTE OF YOUR CLIENT’S MONEY

HEY FREESTYLE RAPPER…

YOU WON’T GET ANY “OOOH’S” OR APPLAUSE WHICH MEANS YOUR EFFORTS ARE USELESS

2

IF YOU ARE DISINGENUINE YOU WILL LOSE YOUR FOLLOWING

HEY PLANNER…

KNOW HUMAN TRUTHS, OBSESS WITH CULTURE AND CREATE STUFF THAT MATTERS TO PEOPLE. IF

YOU SAY THINGS YOU DON’T DO, THEY WILL LEAVE YOU. THEY HAVE SO MANY CHOICES AS IT IS

HEY FREESTYLE RAPPER…

IF YOU’RE STUFF IS ALL REHEARSED AND YOU DON’T ENTERTAIN, NO ONE WILL WANT TO

LISTEN TO YOU. THEY HAVE SO MANY CHOICES AS IT IS

3

DEEPLY KNOW YOUR AUDIENCE AS HUMANS BEFORE YOU BEGIN THINKING OF YOUR

EXECUTION

HEY PLANNER…

HUMANS HAVE FEELINGS AND THEY ARE COMPLEXLY WIRED HUMANS WITH HOPES,

DREAMS AND FOUNDATIONAL PERCEPTIONS

HEY FREESTYLE RAPPER…

YOU NEED TO GENUINELY UNDERSTAND THE PEOPLE HAVE VALUES AND BELIEFS SO YOU KNOW

HOW TO REACH THEM WITH RHYMES

4

QUALITY IS MORE VALUABLE THAT QUANTITY AND ONE PERSON CAN CHANGE YOUR BRAND

(PERSONAL OR BUSINESS) FOREVER

HEY PLANNER…

IT’S IMPORTANT TO THINK OF EVERY ‘CONSUMER’ AS AN INDIVIDUAL INSTEAD OF THINKING IN

GROUPS

HEY FREESTYLE RAPPER…

ONE PERSON IN THE CREW MAY BE YOUR CONNECT TO THE LIMELIGHT. HIS FOLLOWING MAY BE LARGER THAN ALL OF YOUR HATER’S

COMBINED

5

REPUTATION IS KEY SO MAKE EVERY EXECUTION COUNT

HEY PLANNER…

YOU’RE ONLY AS GOOD AS YOUR LAST MEETING AND BRIEF. COMPETE TO BE A BETTER YOU

TOMORROW THAN YOU WERE TODAY

HEY FREESTYLE RAPPER…

IT’S NOT ABOUT YOUR LATEST RHYME BUT RATHER THE DEPTH OF YOUR MATERIAL AND

HISTORICAL STYLE

6

KNOW CULTURE AND HOW TO IMPROVISE TO MOVE WITH IT AND CREATE IT

HEY PLANNER…

THE ANSWER TODAY MAY NOT BE THE ANSWER TOMORROW. CONTINUE TO EXPERIMENT TO SEE

WHAT RESONATES AND WHAT MOVES PEOPLE

HEY FREESTYLE RAPPER…

TEST THE WATERS AND SPIT WHAT YOU THINK IS RELEVANT TO YOUR RAP CIRCLE. IF IT DOESN’T

MOVE THEM, TRY SOMETHING ELSE

QUICK RECAP

1

YOU HAVE TO PRODUCE SOMETHING THAT is RELEVANT TO YOUR AUDIENCE

2

IF YOU ARE DISINGENUINE YOU WILL LOSE YOUR FOLLOWING

3

DEEPLY KNOW YOUR AUDIENCE AS HUMANS BEFORE YOU BEGIN THINKING OF YOUR EXECUTION

4

QUALITY IS MORE VALUABLE THAN QUANTITY..ONE PERSON CAN CHANGE YOUR BRAND FOREVER

5

REPUTATION IS KEY SO MAKE EVERY EXECUTION COUNT

6

KNOW CULTURE AND HOW TO IMPROVISE TO MOVE WITH IT AND CREATE IT

SO GRAB THE MIC, MAKE WORK THAT PEOPLE LOVE, MAKE WORK THAT YOU

LOVE AND MAKE THE WORLD A BETTER PLACE

THANKS!

NICK SMATT

NICK-SMATT.COM

NICHOLASSMATT@GMAIL.COM

@NICK_SMATT