how google's newest split testing tool will make you money (and how it won't)

How Google’s Newest Free Tool Will Make You Money (And How It Won’t!)

Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

• Co-Founder of

SeriouslySimpleMarketing.com

• Measurement Marketing™

• Help Marketers Know Their Numbers

• Help Marketers Trust Their Numbers

“HOWDY! I’M MERCER…"

Chris MercerMeasurement Marketer

SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

What You’ll Get Today…

• The Difference Between The “Old” and the “New”

• Complete Tour of Google Optimize

• How Google Optimize Will Make You Money

• How Google Optimize Won’t Make You Money

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

“Old & Busted” vs “New Hotness”

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Pros:

• Free

Cons:

• Requires New Pages

• Complicated Setup

• No Visual Editor

• Limited Testing Types

Content Experiments

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

(How Google Optimize Will Make You Money)

What Can It Do?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

(How Google Optimize Won’t Make You Money)

What Won’t It Do?

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #1

• Need Invite

http://optimize.google.com

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #2

• 3 Active Tests

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #3

• Can’t use Google Audiences as a Rule

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #4

• MulitvariantTesting limited to 16 combinations

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #5

• Beta!

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

The Decision…

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Google Optimize is a powerful tool that will only get better.

Get Invited. Get Started.

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

• Get more Measurement Marketing:

http://SeriouslySimpleMarketing.com

• Get these slides & Google Optimize tips:

Text OPTIMIZE to 512-270-2332

• Email:

mercer@seriouslysimplemarketing.com

Chris MercerMeasurement Marketer

SeriouslySimpleMarketing.com

Questions?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

THANK YOU!