how is heroes of the storm doing? (q2/2015)
Post on 20-Jan-2017
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How is
doing? (Q2/2015)
Revenue• Hearthstone + Destiny life-to-date end of Q4/2014: $850
million• Hearthstone + Destiny life-to-date end of Q1/2015: $1 billion
(+ $150 million)• Hearthstone + Destiny + Heroes of the Storm life-to-date
end of Q2/2015: $1.25 billion (+ $250 million)
Number of players• Hearthstone + Destiny + Heroes of the Storm total players
end of Q2/2015: 70 million• Hearthstone total players May 2015: 30 million• Destiny total players end of Q2/2015: 20 million• Heroes of the Storm total registered for beta in February
2015: 9 million• Heroes of the Storm total players: between 9 and 20 million –
but how many active?
Player retention
• Source: https://www.superdataresearch.com/blog/understanding-mmo-retention/
Average revenue per user (ARPU)
• Source: https://www.superdataresearch.com/blog/mmo-arpu/
MOBA titles
Twitch viewership for Heroes of the Storm
• April 2015: 20th
• May 2015: 18th • June 2015: 12th (official launch)• July 2015: 13th
• August 2015: 13th
A brief look at the competition• League of Legends
• $123 million per month in revenues• >90 million active players• #1 most watched game on Twitch
• Dota 2:• $18 million per month in revenues• >40 million total players; >10 million active players (February 2015)• #3 most watched game on Twitch
• Smite: • Hi-Rez revenues in 2014 were $25 million, almost all of which has to be from Smite (Smite has grown since)• >10 million total players (July 2015)• #24 most watched game on Twitch
Conclusions
• Estimating Heroes of the Storm figures based on public data is very difficult: it is definitely behind Dota 2 and LoL, but competing with Smite• Twitch viewership has been rather steady since the launch, so things
look fairly positive
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