how machine learning works for business

Building expertise on demand.

HOW MACHINE LEARNING WORKS FOR BUSINESS

TODAY’S GOAL

Leave with a firm grasp on how machine learningcan be a tool and an opportunity for your business.

OUR JOURNEY

● Context● Choosing the right tool● Putting it to work● The hurdles

WHAT IS MACHINE LEARNING?

A brief introduction.

SOFTWARE IS EATING THE WORLD

Everything is becoming code.

Software automates, simplifies, andaccelerates business.

BUT...

Someone needs to write the code/logic.

THE TRADITIONAL WAY

Handwritten logic.

If / Then / Else

THE PROBLEM

Complex situations require complex2 software logic.

THE SOLUTION

Trained logic using historical data.

Model

tripID hasEggs eggsBought milkBought

1 1 6 1

2 0 0 2

3 1 6 1

4 1 8 1

5 0 0 1

6 1 6 1

7 0 0 3

0011001101011101

0101100111010

11001001101

Stored as a mathematical

model.

Finds patterns in the data.

WHAT IT LOOKS LIKE

console.aws.amazon.com/machinelearning/home?region=us-east-1#/datasources

ML IS EATING THE SOFTWARE

All applications are becoming “smart” — with unprecedented complexity in logic.

Machine learning automates, simplifies, andaccelerates software.

MURKY LANDSCAPE

Artificial Intelligence

Machine Understanding (?)

Pattern recognitionClassificationPredictionCan only do one thingBrute-force approach

Autonomous decisionsUniversally applicableIntuition approach

Google DeepMind

Amazon Machine Learning

Natural language processingComputer visionOptimization

IBM Watson

Classic learning

Multi-tiereddeep learning

neural networks

Deep learning neural network

Explicit ProgrammingHandwritten

Machine Learning

log

ic c

om

ple

xity

CHOOSINGTHE RIGHT TOOL

Exploring the major machine learning architectures.

No “hidden” layers

“CLASSIC” LEARNING

playground.tensorflow.org

Fast, simple predictions.

Product recommenderPrice prediction

Behavior prediction

Typically, features are predefined.

“CLASSIC” LEARNING

1-2 “hidden” layers

“SHALLOW” LEARNING

Deep learning has eclipsed.

“SHALLOW” LEARNING

>2 “hidden” layers

“DEEP” LEARNING

Complex, contextual understanding.

Computer visionNatural language processingUncovering hidden insights

Often, features are learned directly from the data.

“DEEP” LEARNING

Many Different Types

● Deep Belief (DBN)● Convolutional (CNN)● Recurrent (RNN)

CLASSIFICATION

via: wjscheirer.com

StructuredUnstructured

Reinforcement

TRAINING

FINDING A CONTEXT FOR MACHINE LEARNING

How to wrap your head around this massive subject.

Expertise on demand.

Train your ideal decision-making processes and tasks,then execute them anytime, anywhere, at any scale.

PUT IT TO WORK

TOOL OR OPPORTUNITY?

How can you create expertise on demandfor you or your customers?

Expertise on demand.

UNIVERSAL EXCELLENCE

A proven path to business success is staffing “the best.”

And, imagine your “best” continually getting better every day.

● Hiring expert● SEO expert● PR expert● Social media expert● Researching expert

And more...

EXPERT MARKETER

Consistently presents the right message, to the right person, at the right time

● Understands your customers better than any high-priced agency ever could

● Dynamically personalizes each individual experience

● Accurately predicts audience behavior

EXPERT FORECASTER

● Revenue● Inventory● Taxes● Expenses● Staffing

EXPERT WRITER

From SEO meta tags to novels.

● Can be trained to any “voice”● Deep topic research and digestion● Instantly learn from world experts● Accurate fact checks● No more hiring writers● No more typos

EXPERT ADVISOR

Imagine what you could accomplish with your own personal JARVIS.

He’s closer than you think.

Expertise on demand.

WHY WE LOVE COMPUTERS

Any time, any where, any scale.

No vacations, no sleep, no sick days.

THE HURDLES

Exploring the common sticking points.

IT’S GETTING EASIER EVERY DAY

● Purpose-built APIs● Pre-trained models● Open source projects

But...

We’re headed into a world, where we can know anything, anytime.

So the quality of the questions you ask determines your success.

“Wrong questions get wrong answers.”

~GregoryThe Seventh Son (2014)

QUESTIONS MATTER

FEED THE BEAST

Build your data stockpile.

Historically we don’t save data, because we didn’t look at it.

Now we can learn even more from it — without looking at it.

So hoard as much as you can.

RECAP

● Train complex software logic● Deploy expertise on-demand● Ask empowering questions● Hoard your data

GOAL CHECK

Feel like you have a firm grasp on how machine learning can be a tool and an opportunity for your

business?

THOUGHTS?

Upsides & downsides

to “expertise on demand?”

UNLEASH YOUR BUSINESSEMBRACE EXPONENTIAL

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