how mbas grow social networks with compelling content

Grow Your Social Network with Compelling Content

Roy YoungCEO, Beyond B-School

roy@beyondb-school.com

Sharing content reveals yourself

•How you communicate

•Where your expertise lies

•What interests you

•Who you’re talking with

We all crave* content that…

1. Surprises us2. Reveals secrets3. Inspires us to action4. Gives us a fresh point of view5. Confirms our assumptions or

challenges them6. Reports how David defeated Goliath7. Tells a story or takes us on a journey8. Includes information we can use9. Educates while entertaining us10. Introduces us to people we should

know

*Adopted from Scott Aughtmon’s list atwww.contentmarketinginstitute.com/2012/06/content-we-crave/

To network with content…

Listen with LinkedIn

Listen with Twitter

“What’s happening?”

“What’s happening?”

•Unfiltered opportunity to listen

•Expectation to connect

•Find out what is going on in your field now

•Stay ahead of the curve

• Follow people – most follow back

• Alert your close contacts

• Put your Twitter name in your sig

• Add your Twitter URL to LinkedIn profile

Getting people to follow you:

• List yourself on sites like Twellow

• Tweet about relevant topics

• Add value to Twitter conversations

• Introduce your followers to other cool tweeple

Getting people to follow you:

Getting people to follow you:Getting people to follow you:

•What do I offer that can help others?

•Who do I know that can help this person?

•How can I best work with this person?

Chris Brogan

Listen with Google apps

Listening with Slideshare.net

Tie school projects to…• Companies

• Industries

• Leaders

Ask questions

Ask for advice

Ask permission

Say thank you

Curiosity is Key (and not as common as you think)

• Seek expert input

• Request data sources

• Ask for advice on data analysis

• Share resources and findings

Research Process

Share what you know

Publish with:• Blogs

• Videos, podcasts

• Slides

• Industry media

Nurture your connections

And soon you will have a social network on fire!

Grow Your Social Network with Compelling Content

Roy YoungCEO, Beyond B-School

roy@beyondb-school.com