how social media can change electronic music

Traktor vs. SeratoHow Social Media Can Save

Electronic Music

Native Instruments - Traktor Pro

Serato Interface

Richie Hawtin on "The Twitter Thing"

Serato's Response

Post complete setlist for each live performance to artist Facebook fan page at the click of a button

Each artist name would be hyperlinked to his/her fan page or personal profile

Each track name would be hyperlinked to iTunes, Beatport or artist e-mail address if unreleased or unavailable

DEMO

Summary

• Target market: DJs, producers, music fans, party-goers

• Serato/Facebook joint-venture would share sales revenues with iTunes, Beatport, whoever bids highest for each track (many only available on Beatport)

Mutual Benefit

• Serato benefits by increasing market share, more DJs will want to use it if they know it will direct traffic to their Facebook pages

• Facebook will benefit by becoming a portal for iTunes, Beatport and any other site that sells music, more music-related products will be advertised