how splunk connects salesforce

How Splunk connects SalesforceChristopher Nelson, Senior Director IT Business Applications, Splunk

Chris Purpura, GM CloudHub Cloud Platform, MuleSoft

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3

Speakers

Christopher Nelson

Senior Director, IT Business Applications

Splunk

Chris Purpura

GM, CloudHub Cloud Platform

MuleSoft

The world is bursting with things to connect

50 billion

devicesby 2020

+2000 cloud

applications

today

5.6 billion

terabytes of data

2014

4 B0SaaS market today 2020 prediction: $140B

$Forrester Research, 2012

The Promise of SaaS

• ‘Swipe’ to turn it on• Cloud operating model

drives economic efficiencies

• Scale as you go through subscription based licensing

Faster time to value & lower TCO

7 %5of companies run SaaS applications

Gartner CIO Survey, 2012

The Dark Side of SaaS

Best of Breed Apps

Low Barrier to Buy

Existing Legacy

Investments

Silos

8

17# of SaaS applications running in the Enterprise in 2012

Gartner CIO Survey, 2012

Let’s just look at CRM alone

Social Engagement

Services

Sales

Analytics

Campaign Management

eCommerce & Storefront

Support

Call Center

Marketing Automation

Website

Finance

Order Management

Billing

Configure Price Quote (CPQ)

Mobile

Single customer view across applications

Social Engagement

Services

Sales

Analytics

Campaign Management

eCommerce & Storefront

Support

Call Center

Marketing Automation

Website

Finance

Order Management

Billing

Configure Price Quote (CPQ)

Mobile

Single customer view across applications

Website

Challenges in attaining a single view

Social Engagement

Services

Sales

Analytics

Campaign Management

eCommerce & Storefront

Support

Call Center

Marketing Automation

Finance

Order Management

Billing

Configure Price Quote (CPQ)

Mobile

Website

Challenges in attaining a single view

Social Engagement

Services

Sales

Analytics

Campaign Management

eCommerce & Storefront

Support

Call Center

Marketing Automation

Finance

Order Management

Billing

Configure Price Quote (CPQ)

Mobile

Website

Challenges in attaining a single view

Social Engagement

Services

Sales

Analytics

Campaign Management

eCommerce & Storefront

Support

Call Center

Marketing Automation

Finance

Order Management

Billing

Configure Price Quote (CPQ)

Mobile

Website

Challenges in attaining a single view

Social Engagement

Services

Sales

Analytics

Campaign Management

eCommerce & Storefront

Support

Call Center

Marketing Automation

Finance

Order Management

Billing

Configure Price Quote (CPQ)

Mobile

Silos create challenges

Business impact

• Disjointed, duplicated and inaccurate data

• Painful, manual processes

• No consistency across Web, Mobile, Retail, Call Center, or Partner ‘channels’

IT impact

• LOB implemented point to point solutions reduce visibility and control

• How to integrate at the speed of SaaS proliferation

• How to govern decentralized/replicated data

• How to handle hybrid scenarios (cloud and ground)

17

IT

CXO

HR Sales & Marketing

Finance

It’s everyone’s problem

It’s really a connectivity problem

SaaS

SOA

APIs

Copyright © 2012 Splunk, Inc.

Splunk - MuleSoft

Christopher Nelson, Sr. Director of Business Applications

Company (NASDAQ: SPLK)

Business Model / Products

Customers 6000+

founded2004

first software release2006

HQ San Francisco

On-premise

In the cloud

SaaS

60+

100

of the Fortune 100

Largest license:Terabytes/day

Splunk Company Update

The Accelerating Pace of Data

Volume | Velocity | Variety | Variability

GPS,RFID,

Hypervisor,Web Servers,

Email, Messaging,Clickstreams, Mobile,

Telephony, IVR, Databases,Sensors, Telematics, Storage,

Servers, Security Devices, Desktops

Machine data is the fastest growing, most complex, most valuable area of big data

Application PortfolioAll Cloud

23

Servers

Storage

Business Drivers for Change

• Streamline order fulfillment process by quarter end

• Manual deal updates led to errors in processing

• Connect sales operations team, finance department and fulfillment team

• Increase orders processed with real time fulfillment & sales order updates

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Issues with other “Cloud” Integration Platforms

Adapters: Very few and nascent native adapters to Cloud applications

SOA: No ability to host web services or perform service orchestration. Only supports point to point data movement.

On-premise hosting: Requires on-premise agent hosting

IDE: No built-in Integrate Development environment

Developer Community: No developer community or API’s for their Cloud platform.

Audit/SOX/Security: No single sign on support

25

MuleSoft Selected

MuleSoft (CloudHub) is a good overall fit for the growing Splunk IT footprint.

Best SaaS application/Cloud hosting support overall. Hosted on AWS with high availability multi-region support.

Largest number of connectors available with a connector SDK to build custom connectors.

Big support of a developer community. Better resource availability/talent in the market.

Partnership opportunities for Splunk integration connector product offering.

Licensing cost slightly better than current Integration solution.

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Anypoint Platform makes connecting easy

27

Anypoint Unified Portfolio

28

MuleSoft Anypoint Ecosystem

SaaS/ISV’s

Value Added Resellers

Services & Training

Infrastructure

>100 partners globally

Upcoming events

Meet with MuleSoft at a Salesforce1 tour in your city:• Philadelphia, 3/6• Boston, 4/2• Chicago, 4/24

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• London, 5/22• Atlanta, 6/12• Toronto, 6/25

Save the date! MuleSoft CONNECT

San Francisco

May 28th & 29th