how technology is changing the way real estate sellers engage with buyers

Richard Dean Anderson

Millennials are considerably more engaged with digital technology and social media than older generations.

Wherever a customer goes, so does his/her mobile device!

Welcome to the mobile experience economy!

Growth in mobile social network active users, in millions (as of 2014)

Features of These Providers•Stickers•Photo and video sharing•Timeline feature•Official accounts•Unlike social networks such as Facebook, Twitter, and Tumblr, mobile social networks are only available by downloading the app. •They do not have a fixed URL that you can go to.

Benefits of using the apps• They are accessible, easy, and efficient.• It gives a personal touch.• It has a good publicity as social media usage is growing in users as time goes by.• They provide real time performance for having social on-the-go. • REAL TIME

The real estate industry ranks #2 in getting social media

messages

Source: Sprout Media

But only #13 in responding to social media messages

Source: Sprout Media

Facebook Hash Tags / Landing Page Feb 2015 Mar 2016

Facebook Hash Tags / Landing Page

Have a mobile business strategy

Have a mobile business strategyIt’s planning which tools you’ll

use for a particular set of buyers

It’s planning strategic contentand using it to target geographic and psychographic buyersIt’s even choosing your weapon of

choice: tablet, phone or phablet?

Have to be relatable and engaging.

Blog posts, Infographics, White papers& E-books, Feature articles, VideosHave to be shareable.

Email provides you the most direct line of communication for conversion to sales.

Send the right message,To the right person,At the right time,With the right frequency.

BLOGGING

Easy to create and navigate

Easy-to-setup Themes

CONTENT STRATEGIESPERSONAL ENGAGING

AUTHENTICCREATIVE

How to let your buyers find youand vice-versa

1. Google (blog/s, website) 2. Social media: Facebook or Twitter or Instagram (hashtags)

3. Digital Classifieds4. Youtube

5. Message Boards (Reddit, Board Reader) 6. Email

With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH.Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.

Leverage technology and platforms with your engagement strategies.

Embrace the power of community.

Develop creative solutions: engaging, relevant, measurable, and scalable.

Connect technology, data and creatives to engage with your customers

Leverage and embrace customer feedback.

Get the message across at the right moment, delivering a call-to-action upon engagement.

Data should fuel creatives and not as an after-thought.

More personalization.

Extreme creativity.

Embrace the power of community.

Hyper-localization. Super niching.

Be Techie. Embrace Technology.

Connect. Reconnect.

Embrace the power of community.

Hyper-localization. Super niching.

SUMMARYHave a mobile strategy.Have a content strategy.

Connect technology, data, and creatives to engage with your customers.

Personalize.Go hyper-local, super-niche.

Embrace the power of community