how the biggest brands stay social, as told by their community managers

We asked Community Managers

from today’s biggest brands:

“How do you help your company

#staysocial?

Just take it one post at a time. Unless you can use a macro to knock out a few at once... #worksmarternotharder.

-Ashley Minervini, Brooks Brothers

“

”

HomeAway stays social by connecting with our audience and using visual content to inspire fans to create travel memories with their family.

-MAirin heArd, homeAwAy

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 I help @wholefoods stay social by joining in community conversation. Being part of the conversation connects us to the pulse of the brand. 

-nikki newMAn, whole foods

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As you can imagine, monitoring our social channels 24 hours a day can be a bit challenging, which is why we have team members distributed across multiple time zones. This does allow us to get some sleep as individuals, even though the internet never does.

-derek hoMAnn, linkedin

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It’s all about connecting, inspiring & representing REI’s values … So naturally, I need to play outside as often as possible.

-kelly wAlsh, rei

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My personal mantra for success on social: be consistent. Build a community through meaningful content and conversation.

-kAtie CArroll, linkedin

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You’re an integral part of a brand’s story. Take the opportunity to make the story worthwhile.

-CAitlin Greenwood, spredfAst

“”

Add value, not noise.

-Joelle PeArson, nAtionAl instruments

“ ”

When you feel overwhelmed, go back to the basics of simply interacting with people. It’ll remind you why you love your job.

-Mike teMPleton, kum & Go

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Best part of my job = helping people thru social. It’s such a captivating & personal way to stay connected to our card members.

-MirAndA Johnson, disCoVer

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There’s nothing quite like making someone’s day via social service. Simply the best!

-hilAry Allred, disCoVer

“”

I love learning! Knowledge is a powerful tool. Keep up with the latest news and 411 by viewing your social streams daily.

-robin burt, disCoVer

“

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Then we asked our community on Twitter the same question. Here is what they had to say:

Happy Community Manager Appreciation Day!

How do you help your brand #staysocial? Tweet us at @spredfast to let us know.

#staysocial