how the heck does anyone make money from an api anyway

How the heck does anyone make any money from and API anyway?

Greg KliewerSenior Solution Strategist, API ManagementCA Technologies

April, 2015

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What is an API?

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“ .com generates more than half of its $2.3 billion in revenue through its APIs, not its user interfaces.”

5B 13B

Transactions per day processed through APIs

1T

Source: Forbes.com, Welcome to the API Economy, Eric Savitz.

http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/

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So let’s take a look at those big name APIs

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You are probably familiar with their User Interfaces…

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But APIs are not for users. APIs are for apps.As well as the development organizations that build them.

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In today’s vernacular, an API really is… An online environment that

businesses make available...

…to application development organizations outside of the IT groups developing the core business services…

…to drive new revenue through the apps that those app dev orgs build and maintain themselves

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And that’s what the CA API Management platform does

API Management Platform delivers APIs online for secure consumption by all kinds of development organizations. These could be other companies, like partners or affiliates, or lines of business in your own enterprise that need to incubate new mobile or cloud channels into core business services.

Your API Here

So what’s the big deal?Why would my company need an API like these?

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Possible Business Models

Looks pretty simple?

Source: API Business Models, 20 models in 20 minutes, John Musser, 2013, ProgrammableWeb

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Actually, it is anything but simple

Source: API Business Models, 20 models in 20 minutes, John Musser, 2013, ProgrammableWeb

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CA Technologies will NOT

Try to tell you what technology you need before understanding your business

Assume your business is exactly the same – or anything like – that of Facebook, or

Google, or Ebay, or any other big player

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Instead we’ll offer our expertise…

API experts who have delivered successful APIs in a range of industries, around the world

Some ways the academy can help– Opportunity Survey– Strategy Assessment– Workshop or Bootcamp

http://www.apiacademy.co/ http://www.apiacademy.co/services

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…and we’ll draw on our experience…

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…to determine the business model that is right for your company

How to learn more

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Online resources and assisted evaluation

Visit us at http://ca.com/api

API Academy API360 Methodology– https://www.youtube.com/watch?v=LNn_TL4Oz5o

Using APIs to Create a Retail Omni-Channel Experience– https://www.youtube.com/watch?v=8jwQ1A8TWOc

Custom demonstration

Evaluation / POC

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Q & A

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Senior Solution Strategist

ca.com

Greg Kliewer

slideshare.net/CAinc

@cainc

https://www.linkedin.com/profile/in/gregkliewer Greg.Kliewer@ca.com

Thank you for your time.

Can we talk about how CA Technologies can help?