how to amplify your ebook price promotion
Post on 25-Jul-2015
5.186 Views
Preview:
TRANSCRIPT
AMPLIFY YOUR EBOOK PRICE PROMOTIONS
What is BookBub?
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 2
• Service that alerts readers to the best deals on ebooks
• Marketing tool for authors and
publishers to find new readers through strategic discounts
Why BookBub?
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 3
Featured Deals 20,000+
Subscribers 5 million+
Step #1: Set Your Goals
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 4
BookBub | The leading service in ebook price promotions!
Hit a bestseller list
Market a series Launch a new release Drive sales and revenue
1
2
3
4
How to Amplify your Ebook Price Promotions | 5
BookBub | The leading service in ebook price promotions!
Goal #1 HIT A BESTSELLER LIST
How to Amplify your Ebook Price Promotions | 6
BookBub | The leading service in ebook price promotions!
BookBub authors often hit the New York Times, USA
Today, or Amazon bestseller list during their
price promotion
How to Amplify your Ebook Price Promotions | 7
Discounts drive bestsellers
26 BookBub | The leading service in ebook price promotions!
$1.99 $2.99 $1.99 $1.99
$0.99 $1.99 $1.99 $1.99
$0.99 $1.99 $0.99 $1.99
BookBub books hit the New York Times bestseller
list in the past month
How to Amplify your Ebook Price Promotions | 8
BookBub | The leading service in ebook price promotions!
5,200 On average,
BookBub users bought
copies of each across retailers
How to Amplify Your Ebook Price Promotions| 9
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 10
8,000+ 3,500+ Average BookBub sales for
books that hit the Ebook Fiction list
Average BookBub sales for books that hit the Ebook
Nonfiction list
Fiction needs more sales than nonfiction
Discount your most popular book 1
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 11
171 average number of reviews these books had before their price promotions
15% increase in response rate when a book has 150+ Amazon or Goodreads reviews
BookBub | The leading service in ebook price promotions!
Response rates are over 75% higher at
$0.99 than $2.99
Choose the lowest price possible 2
How to Amplify your Ebook Price Promotions | 12
$0.99 $1.99 $2.99
BookBub | The leading service in ebook price promotions!
To hit a bestseller list:
Discount a popular book
Offer it for $0.99 Focus on driving unit sales across retailers during a specific week
1
2
3
How to Amplify your Ebook Price Promotions | 13
BookBub | The leading service in ebook price promotions!
Goal #2 MARKET A SERIES
How to Amplify your Ebook Price Promotions | 14
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 15
25% Romance
29% Non-Genre Titles
14% Scifi/Fantasy/Horror
32% Mysteries/Thrillers
Bargain readers are genre readers
BookBub | The leading service in ebook price promotions!
94% of authors who discounted a book in a series sold more of other books in
the series during the promotion
How to Amplify your Ebook Price Promotions | 16
Discounts drive series sales
Discount the first in the series 1
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 17
First in series Other
higher increase in sales of other books in the series when the first book is discounted vs. any other
book in the series
5x
BookBub | The leading service in ebook price promotions!
more downloads of free books than
$0.99 books
10x
$0.99 Free
Make the first book free 2
How to Amplify your Ebook Price Promotions | 18
Make the first book free
BookBub | The leading service in ebook price promotions!
higher sales of other books in a series when the first book was free
2
8x
How to Amplify your Ebook Price Promotions | 19
Discount for more than 3 days
BookBub | The leading service in ebook price promotions!
3
How to Amplify your Ebook Price Promotions | 20
3 or Fewer Days More than 3 Days
higher increase in sales of other books in the series if the price promotion lasts
longer than 3 days
4x
Link to series in your back matter
BookBub | The leading service in ebook price promotions!
increase in sales of other books in the series if links
are included in back matter
4
3x
How to Amplify your Ebook Price Promotions | 21
BookBub | The leading service in ebook price promotions!
To market a series:
Discount the first book
Offer it for free Keep the discount live for 3+ days Link to the rest of the series in your back matter
1
2
3
How to Amplify your Ebook Price Promotions | 22
4
BookBub | The leading service in ebook price promotions!
Goal #3 LAUNCH NEW RELEASE
How to Amplify your Ebook Price Promotions | 23
Bargain Readers Try New Authors
BookBub | The leading service in ebook price promotions!
have purchased a book from an author unknown to them because of an ebook
price promotion
95%
How to Amplify your Ebook Price Promotions | 24
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 25
“I prefer to pay $1 or less for an unknown author. I would pay much more for an author
I’ve read and enjoy.” - BookBub subscriber
BookBub | The leading service in ebook price promotions!
Bargain readers also buy full-priced ebooks
23% Exclusively purchase
discounted books
77% Purchase full-price and discount books
How to Amplify your Ebook Price Promotions | 26
BookBub | The leading service in ebook price promotions!
89% of BookBub partners who used a price promotion to market a new release sold
more of their new book after the promotion
How to Amplify your Ebook Price Promotions | 27
of BookBub readers have purchased other books by an author they discovered through a price promotion
BookBub | The leading service in ebook price promotions!
63% How to Amplify your Ebook Price Promotions | 28
Discount a backlist title 1
Discount when the new book is live
BookBub | The leading service in ebook price promotions!
2
How to Amplify your Ebook Price Promotions | 29
22x increase in sales of an
author’s other books on the day of their BookBub
Featured Deal
BookBub | The leading service in ebook price promotions!
To launch a new release:
Discount a backlist title
Choose the first in a series or most popular standalone at the lowest price possible Use your back matter to drive new release sales Try discounting after the new book launches
1
2
3
How to Amplify your Ebook Price Promotions | 30
4
BookBub | The leading service in ebook price promotions!
Goal #4 DRIVE SALES & REVENUE
How to Amplify your Ebook Price Promotions | 31
Unit sales recap
BookBub | The leading service in ebook price promotions!
Big author platforms
Lowest prices possible
Books in a series
How to Amplify your Ebook Price Promotions | 32
Price promotions increase revenue
BookBub | The leading service in ebook price promotions!
BookBub partners report an average 196x increase in earnings during their price
promotions, with an average discount of 74%
How to Amplify your Ebook Price Promotions | 33
BookBub | The leading service in ebook price promotions!
With more than one book, try free 1
How to Amplify your Ebook Price Promotions | 34
of BookBub’s authors saw increased sales of other books after a free
promotion
75%
BookBub | The leading service in ebook price promotions!
higher revenue for books priced $2.99
instead of $0.99
142%
With one book, price high 2
How to Amplify your Ebook Price Promotions | 35
$0.99 $1.99 $2.99
Discount a big book
BookBub | The leading service in ebook price promotions!
3
Feature bestselling authors at $2.99 to drive revenue
How to Amplify your Ebook Price Promotions | 36
…Or a cookbook or box set
BookBub | The leading service in ebook price promotions!
3
Cookbooks and box sets also work at higher prices
How to Amplify your Ebook Price Promotions | 37
BookBub | The leading service in ebook price promotions!
Discount for 5 days or fewer 4
How to Amplify your Ebook Price Promotions | 38
5 or fewer days Longer than 5 days
increase in post-promotion revenue if the book was discounted for
5 or fewer days
4x
BookBub | The leading service in ebook price promotions!
To drive short-term revenue:
For an author with a big backlist, use the series marketing strategy With fewer books, discount the most popular book (or a box set)
Offer it for $1.99 or $2.99 Keep your discount live for fewer than 5 days
1
2
3
How to Amplify your Ebook Price Promotions | 39
4
Last Step: Measure Your Results
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 40
Remember to Promote your price promotion
BookBub | The leading service in ebook price promotions! How to Amplify your Ebook Price Promotions | 41
BookBub | The leading service in ebook price promotions!
Case Study: Kensington
How to Amplify your Ebook Price Promotions | 42
SERIES STUDY: The Jonathan Grave Series by John Gilstrap
Titles in the series were discounted in the month leading up to on sale of the 2014 9tle, End Game.
$0.99 $2.99 $2.99 $2.99 $2.99 Upcoming Release
DISCOUNT PROMOTION A BookBub promo9on was run on No Mercy the week before End Game went on sale:
The Promo9on Yielded an increase in sales of between 100 and 500% across all 9tles in the series over an 8-‐week period, including weeks aIer prices reverted to full DLP!
End Game sales were up over the previous book in the series by over 36% through 8 weeks!
100-‐500%
+36%
DIGITAL-‐ONLY SERIES LAUNCH PROMO: The Tourist Trap Mystery Series by Lynn Cahoon
In June, Guidebook to Murder was put on sale at $0.99. A BookBub promo9on was run for this 9tle six weeks prior to on sale of Mission to Murder:
Released April 2014
DLP -‐ $3.99 Released July 2014 DLP -‐ $4.99
Released Nov 2014 DLP -‐ $5.99
Guidebook to Murder was a New York Times bestseller following the BookBub promo9on! This was Lynn Cahoon’s debut on the list!
DISCOUNT PROMOTION In June, Guidebook to Murder was put on sale at $0.99. A BookBub promo9on was run for this 9tle six weeks prior to on sale of Mission to Murder:
Mission to Murder entered the top 10 most pre-‐ordered 9tles on the Kensington list following the promo9on! If the Shoe Kills, which released in November at a DLP of $5.99, was also one of Kensington’s top 10 preordered 9tles following the Guidebook to Murder promo9on!
New York Times Bestseller
Top 10
BookBub | The leading service in ebook price promotions!
READ THE FULL POST:
h t t p : / / i n s i g h t s . b o o k b u b . c o m / a m p l i f y
How to Amplify your Ebook Price Promotions | 47
top related