how to analyze your marketing funnel using pardot + rjmetrics

The event will begin at 1 PM (EST). The recording will be emailed to all attendees afterwards.

#MeasuringMarketingData

Details

Shaun will lead Q&A at the end of the presentationWe’re recording the showWe’ll send an email follow up to everyone with the

recording (look for that in your inboxes)

#MeasuringMarketingData

Win cupcakes!

Tag your tweets with #MeasuringMarketing

Data

(winner will be announced at the end)

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Tristan HandyVP of Marketing

RJMetricsthandy@rjmetrics.com

Who’s presenting?

Shaun McAvinneySales Engineer

RJMetricssmcavinney@rjmetrics.com

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15-second commercial: RJMetrics

The complete analytics platform for online businesses.

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What you’re going to learn

The gems that are hiding in yourPardot data

3 ways to extract more value out of your Pardot data

How to build the ultimate marketing dashboards using Pardot data + RJMetrics

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3

1

What’s Hiding in Your Pardot Data?

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Campaign performance

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Landing page performance

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Email performance

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Deeper questions

How is my lead volume trending over time?How is my lead volume trending by channel?What is my lead quality by channel?How is marketing performing against our goals?How are unsubscribes trending over time?

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How to do this

+

3 Ways to Extract More Value

from Your Pardot Data

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Your three options

1

Spreadsheets

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Your three options

1 2

Spreadsheets Build a solution

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Your three options

1 2 3

Spreadsheets Build a solution Buy a platform

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Your three options

1 2 3

Spreadsheets Build a solution Buy a platform

#MeasuringMarketingData

Build vs. buy

How to Build the Ultimate Marketing Dashboards Using Pardot + RJMetrics

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Data sources in these dashboards

Q&APost your questions to Twitter! We’re following #MeasuringMarketingData

And the winner is...

Email marketing@rjmetrics.com to claim your prize.

Thank you for joining us!

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