how to be a creative director
Post on 15-Jul-2015
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Rob Schwartz Global Creative President
TBWA\
Xanthe Wells Chief Creative Officer Pitch
how to be a Creative Director
a 3% Creative Director Bootcamp
( video goes here )
why us?
tell us your problems
here’s what we’re hearing…
here’s what we’re hearing…Not clear on your role Recognition Boss? Friend? Not able to sell work to clients Team issues How do I package What does success look like? How do I generate ideas?
what’s a creative director?
Leader, Creative, Editor,Cheerleader, Curator, Inspiration, & Jedi Master
Before you can move forwardyou have to turn upside down
Agenda?
creative Me.
The Brand. The Agency.
creative director The Brand.
The Agency. Me.
what’s the difference between a creative and a creative director?
Me My Book
Stand Out Lots of Ideas
Now Awards
We Our Client
Unify The Idea
Today + Tomorrow Awards
vs.creative creative director
Brand. Agency.
You.
Brand.
1. Brand guides all decisions. All. 2. Get clear on the brand idea.
Brand guides all decisions. All. !
“Brand” vs. “Client” !
Is what we’re doing best for the brand? !
Secret weapon: Know more than the client
Get clear on the brand idea.
Everything we do is for the love of dogs.
Gatorade is a catalyst for athletic achievement.
Every generation refreshes the world.
If you have a body, you’re an athlete.
At BMW, we only make one thing: the ultimate driving machine.
Agency
!
1. What’s your mission? 2. Team
!
What’s your mission? Disruption (TBWA)
The work, the work, the work (BBDO) HumanKind (Leo Burnett) Famously Effective (Grey)
Team Hello, account guy,
hello planner, I don’t hate
you anymore.
You.
1. You work for them !
2. What Success Looks Like !
3. Inspiration, Perspiration, Organization,Amplification, Celebration
“He works for you, you work for him.”Confucious say:
a) Great work b) A true team
c) Loyalty
Success=
Inspiration
Perspiration
Organization
Amplification
Celebration
Monday
three tools5 x 5
3-Pages “A 180”
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