how to build a cloud practice (1)
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STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
How to build a Cloud Practice in 10 Steps
Craig Deveson@craigdeveson
| 2STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
MY STORY
CRAIG DEVESON
CLOUD EVANGELIST
Consulting, Web Dev & Marketing Business
1st APAC Google Cloud Business sold to
Books that Inspired me
Key - Learning's
1. Consulting2. Building Software Products3. Reselling Lessons
| 3STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
1.CLOUD MARKET
YOUR FOCUS
| 4STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
2. CLOUD PARTNER
TYPE
Technology - ISV
Consulting
Managed Service Provider
Reseller Broker
| 5STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
3. CLOUD SOLUTION
TYPES
Collaboration & Messaging
Mobility
Hosted Business Apps
Virtual Infrastructure
Security & Business Continuity
Total Service Management
| 6STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
4. MARKET
| 7STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
5. REVENUE MODEL
MUST HAVES
Assumption – Best Practice Business will have some form of RR
| 8STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
6. CONSULTING
VS PRODUCT VS SERVICES
Consulting BusinessEasier to build but doesn’t scale easily
Product Much harder to build, but scales and is more valuable
How to fund?BootstrapBorrow External investment
ServicesCan be automated & productised
? ?
a
| 9STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
7. PEOPLE& PARTNERS
Key Technology Partners Look for the quality of the training programs & certifications for your people
Smart People The capacity to learn & adapt is the key
Peer Groups Join liked minded groups to share knowledge
| 10STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
8. GO-TO MARKET
MODEL
Webinars & Seminars
OutboundTelemarketing
Event Marketing
Email Marketing
InternetMarketing
Social MediaReferral Program
TARGETMARKET
| 11STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
9. PLATFORMS &
PARTNERS
What to look for :
World Class
Local & Global
Options to brand & bill in your brand
Flexible pricing model
Can you build a stronger business if you partnerE.g. Your Business build on AWS & Cloud Manager ?
| 12STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
10. FIVE
CRITICAL SUCCESSFACTORS
Building a cloud business growth plan
Creating high-value solution bundles
Leverage a platform
Form partnerships
Building a high performance sales / consulting engine
| 13STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com
RESOURCESAWS
http://aws.amazon.com/partners/overview/http://aws.amazon.com/resources/http://aws.amazon.com/usergroups/
Other http://www.meetup.com/AWS-Brisbane/http://www.meetup.com/Silicon-Beach-Brisbane/http://www.rivercitylabs.net/
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