how to build a cloud practice (1)

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STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

How to build a Cloud Practice in 10 Steps

Craig Deveson@craigdeveson

| 2STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

MY STORY

CRAIG DEVESON

CLOUD EVANGELIST

Consulting, Web Dev & Marketing Business

1st APAC Google Cloud Business sold to

Books that Inspired me

Key - Learning's

1. Consulting2. Building Software Products3. Reselling Lessons

| 3STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

1.CLOUD MARKET

YOUR FOCUS

| 4STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

2. CLOUD PARTNER

TYPE

Technology - ISV

Consulting

Managed Service Provider

Reseller Broker

| 5STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

3. CLOUD SOLUTION

TYPES

Collaboration & Messaging

Mobility

Hosted Business Apps

Virtual Infrastructure

Security & Business Continuity

Total Service Management

| 6STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

4. MARKET

| 7STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

5. REVENUE MODEL

MUST HAVES

Assumption – Best Practice Business will have some form of RR

| 8STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

6. CONSULTING

VS PRODUCT VS SERVICES

Consulting BusinessEasier to build but doesn’t scale easily

Product Much harder to build, but scales and is more valuable

How to fund?BootstrapBorrow External investment

ServicesCan be automated & productised

? ?

a

| 9STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

7. PEOPLE& PARTNERS

Key Technology Partners Look for the quality of the training programs & certifications for your people

Smart People The capacity to learn & adapt is the key

Peer Groups Join liked minded groups to share knowledge

| 10STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

8. GO-TO MARKET

MODEL

Webinars & Seminars

OutboundTelemarketing

Event Marketing

Email Marketing

InternetMarketing

Social MediaReferral Program

TARGETMARKET

| 11STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

9. PLATFORMS &

PARTNERS

What to look for :

World Class

Local & Global

Options to brand & bill in your brand

Flexible pricing model

Can you build a stronger business if you partnerE.g. Your Business build on AWS & Cloud Manager ?

| 12STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

10. FIVE

CRITICAL SUCCESSFACTORS

Building a cloud business growth plan

Creating high-value solution bundles

Leverage a platform

Form partnerships

Building a high performance sales / consulting engine

| 13STRICTLY PRIVATE AND CONFIDENTIAL | Contact: Craig Deveson, Chief Evangelist & CEO | T: +1 415 375 9797 E:craig@cloudsafe365.com | www.cloudsafe365.com

RESOURCESAWS

http://aws.amazon.com/partners/overview/http://aws.amazon.com/resources/http://aws.amazon.com/usergroups/

Other http://www.meetup.com/AWS-Brisbane/http://www.meetup.com/Silicon-Beach-Brisbane/http://www.rivercitylabs.net/

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