how to build a social media command center

BUILDING A SOCIAL MEDIA COMMAND CENTER

SocialMatica’s Social Media Workshop Series

Building A Command Center

What You’re Going To Learn• What A Command Center Is• A Way To Build A Command Center• How To Spread The Load Across The Whole

Company• A Check List For Tracking Campaign Response• PLUS – TWO Giveaways

Introduction

• Who is SocialMatica– What We’re About– Why We’re Doing This– Free Software Tool

http://agencysnap.socialmatica.com• Who is Joshua Barnes – Director of Social

Strategy• Hash Tag #smtca Questions

– This week or future workshop content

A Couple Assumptions

• You need to:– Measure performance– Listen– Learn– React

• You’re Probably Looking For A Turn-Key System

The Process – Some Big Picture Problems

• Most Listening Tools Are “Me” Focused• You Need A Context Focus• Social Interaction Should Be Thought Of Like

The Parachute Game• Technology Cannot Fix A Broken Process• Strategy Must Drive All Touch-points

In Building A Command Center, Remember

• It’s Not How It Looks, It’s What It Does That Matters

• Context Rules (without it, you can’t find, measure or understand activity)

The Benefit Is

• You’ll Be Able To Implement Everything We’ve Said From Day One

• It Will Be Systematic & Programmatic • Your Campaigns Will Outperform Everyone

Else!

Today’s Give-Aways

• Example Dashboard – Complete With Tools (will be viewable for 3 days)

• Performance Tracking Tool – Downloadable Tool - FREE

What Is A Social Media Command Center?

• A Place Where “Stuff” Happens

Why Do We Need A Command Center

• In The NASA Sense– We Don’t

• In The “No Guessing” Sense– It’s Obvious Why We Do

Own The Reporting Own The Client

• A System That Produces Empirical Ways Of Thinking Is Defensible

• Tunable• Measurable• Effective

“You Must Think In Terms Of Data, Not In Terms Of Interactions”

What Are The Essential Elements?

• People– Sales & Marketing– Executive Staff

• Processes– What We’re Going To Do When Stuff Happens

• Technology– The Platforms & Applications That Help The

People Implement The Processes

Operational Social Roles

• Sales Could Distribute The Message & Build An Audience

• Operations Could Answer Shop Questions• Management Could Encourage People During

Events To Participate• Executive Staff Could Cast Their Vision• This Leaves Marketing To Measure & Respond

Marketing Alchemist!• Marketing People Create The Structure• Create The Ability For Others To Fluidly Interact

With it• They Plug That Into Measurement Programs• It’s Like Teaching People To Create Clouds,

Then Measuring How Much It Rains – That’s The Marketing Alchemist’s Role!

Campaign Specific Measurement

• Content• Distribution• Tracking• Performance Evaluation• Leads To Funnel

Your First DownloadCampaign Performance Tracking

http://bit.ly/CampaignPerformanceTrackingDownload

List Of Don’t Forgets

• Which Network; Why?• Influencer Distribution Points; Rate Them In

AgencySnap First!• Click Tracking; Bit.ly• Landing Page; Analytics• Watch AgencySnap For Peaks• Baseline Your Metrics; Watch It Grow…

NEXT WEEKTopic: The Truth About Google+

Things you will learn:• Tactics, using Google + That Will Destroy Your Competitions

Morale• 3 Of the most notable features of Google +• Why You Should, or Should Not Spend Any Time Worrying About

Google +

Survey

• Please Rate This Workshop In The Chat Window (only to presenters) 1-5 before you exit– 1 will not attend again– 2 may not attend again– 3 may attend again– 4 will attend again– 5 will invite a friend

Let’s Look At Our Example

Appendix - Links• http://www.netvibes.com/socialmatica#Social_Media_Command_Center• http://www.netvibes.com/socialmatica#Digital_%26_Social_Performance• http://www.netvibes.com/socialmatica#Forensic_Tools• http://www.netvibes.com• http://socialmention.com/• http://www.compete.com• http://www.alexa.com• http://agencysnap.socialmatica.com/live

Questions?

www.socialmatica.comtraining@socialmatica.com

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