how to build your brand with google hangouts- eduardo perez
Post on 11-May-2015
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How to Build Your Brand with Google Hangouts
Eduardo Perez @hombrelobo
Video is king
You know you have to do video
Video is king
Re-think video
• Low cost video: digital consumer cams
• Screencasting: recording the PC screen
• Vine: 6 secs video + GIFs
• Google Hangouts on Air: Live video broadcasting
Google Hangouts vs. Google Hangouts on Air (HoAs)
• Google Hangouts are private
• HoAs are public, recorded and broadcasted live in Youtube
• Google Events on Air are NOT HoAs
Google Hangouts on Air
• Zero cost: you need a webcam and a PC
• Broadcasts are recorded by default
• Live video engages and expands your brand
HoAs - Advantages
• Reuse your content
• Create expectation
• Engage your followers and make them part of your project
First we start creating a channel
Let's do it LIVE !
Let's do it LIVE !
Let's do it LIVE !
THANK YOU
Eduardo Perez - @hombrelobohombrelobo.comrethink-video.comhombrelobo@hombrelobo.com
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