how to buy that digital printer with confidence dirck holscher larry hunt publications 8/17/2015

How to Buy that Digital Printer with ConfidenceDirck HolscherLarry Hunt Publications

04/19/23

Larry Hunt Publications

Don’t buy a digital printer without doing as much research as you would to buy a

car!

Don’t buy a digital printer without doing as much research as you would to buy a

car!

Larry Hunt Publications

A simple fact …“Paying too much for

equipment and service can put you at a

competitive disadvantage.”

A simple fact …“Paying too much for

equipment and service can put you at a

competitive disadvantage.”

Larry Hunt Publications

Knowledge is Power…

Knowledge is Power…

Larry Hunt Publications

So you need to …Research!Research!Research!

So you need to …Research!Research!Research!

My background …

• Print and Graphics Newspaper• Copy General USA• Copy General Overseas

• Just opened largest QP center in the Czech Republic

• Larry Hunt Newsletters• Member, D.C. Bar

• Print and Graphics Newspaper• Copy General USA• Copy General Overseas

• Just opened largest QP center in the Czech Republic

• Larry Hunt Newsletters• Member, D.C. Bar

Larry Hunt Publications

1.Research Possible Equipment Options

Carefully.There are more and

more good options …

1.Research Possible Equipment Options

Carefully.There are more and

more good options …

Larry Hunt Publications

Research carefully …You might learn about something new

Establish a frame of reference

Study trade publications and web sites

Trade shows allow multiple demos

Research carefully …You might learn about something new

Establish a frame of reference

Study trade publications and web sites

Trade shows allow multiple demos

Larry Hunt Publications

2. Talk to several vendors, even if you’re not sure

you’re interested in their products. . .

You might learn something interesting.

2. Talk to several vendors, even if you’re not sure

you’re interested in their products. . .

You might learn something interesting.

Larry Hunt Publications

3.Take full advantage

of promotional funds. Sometimes you have

to ask about free clicks, extended warranties, etc.

3.Take full advantage

of promotional funds. Sometimes you have

to ask about free clicks, extended warranties, etc.

Larry Hunt Publications

4.Trade-in’s can make

a big difference.• “Competitive” trades

•A way to lower the price without lowering the price

4.Trade-in’s can make

a big difference.• “Competitive” trades

•A way to lower the price without lowering the price

Larry Hunt Publications

5.Get a detailed proposal,

including cash prices for the machine and all accessories ...

You can’t properly evaluate a deal without

this information.

5.Get a detailed proposal,

including cash prices for the machine and all accessories ...

You can’t properly evaluate a deal without

this information.

Larry Hunt Publications

6.Don’t fall for a “0%”

interest deal on a fair market value lease!

6.Don’t fall for a “0%”

interest deal on a fair market value lease!

Larry Hunt Publications

7.Don’t be satisfied with

negotiated deals from an association or franchise.

You can often do better!

7.Don’t be satisfied with

negotiated deals from an association or franchise.

You can often do better!

Larry Hunt Publications

8.Service

may be more than half of your total cost

of ownership. Shop for it carefully.

8.Service

may be more than half of your total cost

of ownership. Shop for it carefully.

Larry Hunt Publications

9.Consider fixed (or “frozen”) service

pricing.

9.Consider fixed (or “frozen”) service

pricing.

Larry Hunt Publications

10.Make sure larger size

prints are counted as a single click.

Don’t assume this is what your contract provides.

10.Make sure larger size

prints are counted as a single click.

Don’t assume this is what your contract provides.

Larry Hunt Publications

11.Watch for base

charges with no clicks included.

(This is different than a minimum which includes some

clicks)

11.Watch for base

charges with no clicks included.

(This is different than a minimum which includes some

clicks)

Larry Hunt Publications

12.If you must have a minimum, reconcile

clicks over 3 or 6 months. (So you don’t lose

clicksfor one slow month)

12.If you must have a minimum, reconcile

clicks over 3 or 6 months. (So you don’t lose

clicksfor one slow month)

Larry Hunt Publications

13.Examine contract terms carefully. For example …

13.Examine contract terms carefully. For example …

Larry Hunt Publications

For example … •Extra charges, e.g. toner delivery•Make sure all incentives included•Make sure financing options are

clear (may be a separate document)

•Review the service contract carefully (may be a separate

document)

For example … •Extra charges, e.g. toner delivery•Make sure all incentives included•Make sure financing options are

clear (may be a separate document)

•Review the service contract carefully (may be a separate

document)

Larry Hunt Publications

14.Shop the cost of

credit carefully. This is the third major cost of ownership.

14.Shop the cost of

credit carefully. This is the third major cost of ownership.

Larry Hunt Publications

15.Consider bank financing

as well as leasing …•Community banks

•Pay cash if you can- savings rates are at historic lows

15.Consider bank financing

as well as leasing …•Community banks

•Pay cash if you can- savings rates are at historic lows

Larry Hunt Publications

16.Finance for the

minimum number of months …

•48 is good, 36 is better•Less temptation to upgrade

before your lease is up

16.Finance for the

minimum number of months …

•48 is good, 36 is better•Less temptation to upgrade

before your lease is up

Larry Hunt Publications

17.If you lease, consider

both:• FMV (fair market

value)•$1.00 buyout leases

17.If you lease, consider

both:• FMV (fair market

value)•$1.00 buyout leases

Larry Hunt Publications

18.Avoid buying before your old lease is paid

off …This can be an

expensive mistake.

18.Avoid buying before your old lease is paid

off …This can be an

expensive mistake.

Larry Hunt Publications

19.Check out the

reputation of any new vendor you

consider.

19.Check out the

reputation of any new vendor you

consider.

Larry Hunt Publications

20.Brush up on your

negotiating skills.

20.Brush up on your

negotiating skills.

Larry Hunt Publications

Questions?

dirck@larryhunt.com

Questions?

dirck@larryhunt.com

Larry Hunt Publications

Thanks!

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Co-curated by Preservation Hall and the Louisiana State Museum, Preservation Hall at 50 tells the story of the New Orleans music landmark from the early 1960s to the present through artifacts, photographs, film and audio clips, interviews and oral histories.

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