how to change behavior by changing context
Post on 02-Dec-2014
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Three Examples of Changing Behavior by Changing ContextNancy Otero notero@stanford.edu
Content
According to behavioral Guru and Stanford Professor B.J.Fogg’s only three things can change behavior:
Have an epiphany
Change your context
Take baby steps
This presentation illustrates three experiments of trying to change behavior by changing the context
Goal: Buy three different kinds of vegetables per week
Started: 10/11/2012
Context change: Trigger the behavior by being at a place where vegetables that I like are
being sold once per week
How to make it easy? Arrange a meeting with a friend to go to the Farmer’s Market every Sunday
at 12:30 p.m. Ask her to pick me up Duration: Event that repeats every week
Rewarding System: Buy something that I like that I usually won’t buy
Process
Bought broccolis, tomatoes, carrots, and
avocado
Vegetables in easy to
see place… and reward system ->
Farmer’s Market! So many vegetables! :O
Surprises
Bought fruit also
Farmers gave me tips for preparing those vegetables
Good for socializing with my friend
My friend was so surprise I was buying vegetables at the Farmer’s Market that she got interested in behavioral change
Goal: Eat the vegetables I bought
Started: 10/11/2012
Context change: In order to have a constant trigger that reminds me to eat the
vegetables I have in the fridge, I installed a video camera at my place
How to make it easy? I can see myself in video camera so it’s very hard to ignore that the
video camera is there Duration: Constant
Rewarding System: Eat the rewarding system from the previous experiment
Process
First thing a I see when enter my
place: The video camera leg!!
When I’m in the kitchen I see the video camera all the time, and I see myself in the video camera
Very hard not to remember that I need to eat
vegetables and that something is watching my
behavior
Surprises
Finding a good trigger was very hard Didn’t work with the “eat them” note on the fridge Didn’t work with “vegetables are good” note the
entrance of the kitchen Only worked with the video camera
Washed the dishes because I felt observed
Goal: Stop thinking about what needs to be done before going to sleep
Started: 10/11/2012
Context change: Removing any distraction from my bed space
How to make it easy? Cover the bed and create a protected space that occupies
the bed only Duration: Single event
Rewarding System: Bought a hat
Process
My bed before
The view from my bed:Before: Oh no! So much to do still!!!
After: So nice colors :)
My bed after
Surprises
Slept better because it protected me from morning light
Create a “room” in my studio
Feel better about having visits in my studio because they can’t see my bed
Discover several ways how to NOT attach textiles to the celling
Decorated more my place after experiencing how much context affects behavior
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