how to change company culture and become a social business
Post on 14-Jan-2015
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How to change your company culture & become a social business
Gamifers and Social Data meetup Gamify my team with Social Data
9 May 2013
®
Are you a social business?
Social Business Benefits
• Reduced time to market via rapid feedback on products and marketing messages
• Increased revenue as engaged customers are more loyal
• Lower marketing cost by leveraging word of mouth
Hurdles
• Staff reluctance • Missing / expensive management
technologies • Process change is difficult • Social Data is big and unwieldy to
manage
Gamified Solution
• Weekly social media ambassadors leaderboard
• Recognize great social media performance as an Organizational Citizenship Behavior
• Use Intranet and internal messaging to hero top performers and improvers to the rest of company
Gates Foundation
Example for Twilio
Tech VCs
Thank you
Toby Beresford @tobyberesford toby@leaderboarded.com
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