how to create killer emails that make readers love you
Post on 01-Nov-2014
650 Views
Preview:
DESCRIPTION
TRANSCRIPT
aweber.com
How to Create Killer Emails that Make Readers Love
YouJustin Premick
justinp@aweber.com@justinpremick
aweber.com
Why do we want ourreaders to love us?
aweber.com
They keep reading
aweber.com
They link to us
aweber.com
They bring us new readers
aweber.com
They bear with us when we try something new
aweber.com
They buy (more) from us
aweber.com
Why do people sign up for - and then read - emails?
aweber.com
1. They’re passionate about your topic
aweber.com
2. They want to be entertained
aweber.com
3. They want to learn
aweber.com
4. They want to connect
aweber.com
5. They have something to gain
aweber.com
If your emails don’t address these desires, people probably won’t
love them
aweber.com
Good email doesn’t happen in a vacuum
aweber.com
It creates a positiveexperience in all places
aweber.com
•Welcome emails
•Signup forms
Some of these places:
•On your website after clicking
•When readers reply to your emails
aweber.com
Set proper expectations
aweber.com
Focus on how the reader benefits
aweber.com
Make new readersfeel welcome
aweber.com
Welcome emails are the glue that bonds readers to
you
aweber.com
aweber.com
aweber.com
aweber.com
•Set expectations
•Thank people for subscribing
Welcome Emails Can...
•Send people back to your site
•Answer common questions
•Show off reader commentsand testimonials
aweber.com
What about future emails?
A few things they can do...
aweber.com
Remember this?
aweber.com
Email can teach...
aweber.com
...encourage people to share your emails with
others...
aweber.com
aweber.com
... and create strong relationships & loyal fans.
aweber.com
“People do not follow blogs; they follow other people.”
- WritingHappiness.com
aweber.com
Nobody wants more information...
aweber.com
They want entertainment...
aweber.com
... they want to learn...
aweber.com
... and they want connection.
aweber.com
OK, Question time!
justinp@aweber.comabout.me/justinpremick
top related