how to create mind-blowing stories for digital marketers

How to create mind-blowing stories for digital marketers

Moz.com Blog

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Quality

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Buzzsumo.com Blog

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Data-driven stories

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Hubspot.com Blog

Actionable content

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There are thousands of ‘other’ blogs that all follow the same strategies.

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Why should I worry about that?

Because you’re wasting your time and resources

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With the help of the right content:

You stand out, especially when you don’t have the name and recognition

Publicity: build your name for yourself, improve your image

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Moz.com blog Top Authors

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What works?

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Effective content requires:

In-depth analysis of content that have been proven to be viral and linkable

Audience research

Outreach

about my audience?

Where can I learn

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Twitter Analytics

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Facebook Audience Insights

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FollowerWonk

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Inbound.org

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SimilarWeb

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SEMrush Keyword Tool

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Finding the most sharable and linkable content in a

few clicks

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The most sharable content has a slim chance to get a lot of links.

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Are you f*cking kidding

me?

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BuzzSumo and Moz Researh

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Moz Content Performance Avr number of Social Shares = 3273

Avr number of referring domains = 70,76

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Tools to useto get this data

BuzzSumo

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Ahrefs

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Ahrefs Batch Analysis

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5 hacks that will boost an outreach process

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Increasing the effectiveness of outreach through involving:

Experts

Digital Marketing tools

Sharing your content on the relevant communities

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Working with experts:Number of Social Shares = 1.5k

Number of referring domains = 61

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Involving Digital Marketing Tools

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Involving Digital Marketing Tools

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Inbound.org

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Here’s how a post has performed in September:

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bit.ly/alex-linkedin

@AlexTachalova

Facebook.com/alexandra.tachalova

alextachalova@gmail.com

Alextachalova.com / DigitalOlympus.net

Thank you!

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