how to crowdfund for social impact
Post on 18-Dec-2014
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1#startsomegood
HOW TO CROWDFUND HOW TO CROWDFUND FOR SOCIAL IMPACTFOR SOCIAL IMPACT
We’ll begin shortly…
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WHO’S PRESENTING?
Alex BudakCo-FounderStartSomeGood@abudak@StartSomeGood
Jill CarlsonProgram ManagerYouthActionNet@carlsonjill@YouthActionNet
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DETAILS
•Jill will lead Q&A at the end of the webinar.
•Tag your tweets with #startsomegood
• We are recording this presentation.
• We will send a follow up email to all
registrants with the recording and slides.
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DOWNLOAD CASE STUDIES
http://ar.gy/SSGbook
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http://ar.gy/about
FELLOWSHIP APPLICATIONS OPEN FEB 1st
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YANTI TURANG’S STORY
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JENNIFER WINDRUM’S STORY
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It’s all aboutHOW HOW you
frame it.
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STILL CONFUSED?
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WHY DO WE PART WITH OUR MONEY?
• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support (relationships)
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• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support (relationships)
WHY DO WE PART WITH OUR MONEY?
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Empower anyone, anywhere with a great idea to create new futures for their communities.
THEORY OF CHANGE
• PEOPLE ARE CENTRAL TO WINNING THE CAMPAIGN
• MOBILIZE THE COMMUNITY AS A MOVEMENT…
AND MAKE YOUR CAMPAIGN AN AMPLIFIER
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• One where people are central to winning the campaign
• Mobilise the community as a movement and your campaign as an amplifier.
Empower anyone, anywhere with a great idea to create new futures for their communities.
COMMUNITIES
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Empower anyone, anywhere with a great idea to create new futures for their communities.
DEVELOPING A MARKETING PLAN
• HAVE A PLAN
• LINE UP YOUR INITIAL DONORS – EARLY MOMENTUM IS CRITICAL
• USE DIFFERENT CHANNELS
• TAILOR YOUR MESSAGES PER AUDIENCE
• THE MORE PERSONAL, THE BETTER
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Empower anyone, anywhere with a great idea to create new futures for their communities.
TYPES OF REWARDS
• PERSONALIZED ACKNOWLEDGMENT
• SWAG
• SOUVENIRS/CRAFTS
• OBJECTS CREATED BY THE FUNDED PROJECT
• UNIQUE EXPERIENCES OR ITEMS
• ACCESS TO THE TEAM/SKILLS/SERVICES
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AUTHENTICBRIEFCOMPELLING
CREATING A VIDEO
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1. PLAN AHEAD2. START FAST3. FINISH STRONG
3 MUSTS FOR CROWDFUNDING
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Q&A
PLEASE SEND US QUESTIONS ON TWITTER USING #STARTSOMEGOOD
OR
SEND THEM IN THE CHAT WINDOW (RIGHT HAND SIDE)
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