how to design a killer deck - 8 essential tips in presentation design

How to design a

KILLER DECKEssential tips in presentation design8

by

95%OF PRESENTATIONS

make you feel like this

… OR this

Set yourself

APARTfrom the

rest!

Expressyourself*Take your corporate templates with

A GRAIN OF SALT

Wow themWOWYour audience!

but

HOW?

Sharpen your

MESSAGE1

Whatdoyouwantyouraudiencetotakehome?

What do you want them to take home?

messages

Focus on

THREE

messages

Focus on

THREE(That’s all most of us will retain.)

Keep it

SIMPLE2

Less is

MORE

Your audience will eitherREAD YOUR SLIDES

orLISTEN TO YOU

Which would you prefer?

Your audience will eitherREAD YOUR SLIDES

orLISTEN TO YOU

Each slide is like a

BILLBOARD

Each slide is like a

BILLBOARD

3It should take

SECONDSto digest

MESSAGE1 per slide

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

This is a document

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

This is a document This is a slide

Phew!

I canBREATHE

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

• THISISABULLET• THISISABULLET• THISISABULLET• THISISABULLET

• DON’TCRAM

• EVERYTHING

• INTOA

• SINGLESLIDE

• DON’TCRAM

• EVERYTHING

• INTOA

• SINGLESLIDE

SPACE IT ACROSS

MULTIPLE SLIDES

Make it

VISUAL3

Use stunning

IMAGES

Take your audience on a journey

Imagesarepowerful

Create a mood with photos

BIGGERis better

BANClipart!

It’s child’s play with FREE photo sites

unsplash.comisorepublic.comfreeimages.com

& more!

Takeyourown

Or take your

OWN PICS!

Make your data

INTERESTING4

SleepingmanTables of data are

BORING

Use CHART TYPES

appropriately

PIE CHARTSshow percentages

BAR or COLUMN CHARTScompare several items in a range

LINE CHARTSshow trends over time

80% of what they see

20% of what they read

10% of what they hear

INTEGRATE INFOGRAPHICS

People remember:

Free

ICONS

iconmonstr.com

iconarchive.com

icons8.com

flaticon.com

picol.org

Make the most of

TYPOGRAPHY5

MAINSTREAM & BORING:

Century GothicChunkfive

QuicksandFertigoOswald

CourgetteGrand Hotel

CourierArial

Times New RomanComic SansImpactCalibri

Monotype Corsiva

A FEW INTERESTING OPTIONS:

EXPERIMENT with font combinations

Not every match is made in heaven

EXPERIMENT with font combinations

thick & slanted

thin & straight

CONTRASTis key!

EXPERIMENT with font combinations

MAXIMUMStyle3

Google Font Pairings that Work

Playfair Displayraleway light

Pacificojosefin sans

JOSEFIN SANSmerriweather

Sacramentospinnaker

ADAMINAmuli

Rock Saltantic slab

Merriweatherquicksand

Latotienne

OSWALDcourgette

9

Make good use of

COLOR6

COLORS CREATEemotion

CHOOSECOLORS

that fit together well

Find INSPIRATION in

PHOTOS you love

Getinspiredbyanimage

Adobe Kuler: http://color.adobe.com

Adopt a clear

STRUCTURE7

Useaconsistentvisualthemethroughout

Take them through your

STORY

Without

LOSINGthem

Adopt a consistent

VISUAL THEME

21 3 4

65 7 8

Sharpen your

MESSAGEKeep it

SIMPLEMake it

VISUALMake your data

INTERESTING

Be judicious with

MOVEMENTAdopt a clear

STRUCTUREMake use of

COLORMake the most of

TYPOGRAPHY

Be judicious with

MOVEMENT8

Useanimations&transitionsforgood&notevil

Use animation

for GOOD not EVIL

There’snoexcuseforusingtheboomerangeffecBOUNCING

is for balls

There’snoexcuseforusingtheboomerangeffecBOUNCING

is for balls

not for animations

Stick to SUBTLEanimations that SUPPORT, rather than DISTRACT

CALLTOACTIONDo you need a pitch that

ROCKS?

CALLTOACTIONDo you need a pitch that

ROCKS?

E-mail us!info2@exaltus.ca