how to drown out negative reviews online

Ron LaughtonChief Technology Officer

National Mobile Marketing

Adam De JongMarketing Manager

www.nationalreviews.com

AgendaWhy Reviews MatterThe ChallengeThe OpportunityProduct DemoPositive Reviews Pro Success StoryQ & A

Your

Rev

iew

s M

atter 90% of people

trust

recommendations

from people they

don’t know

80% of

customers reverse

purchase after

reading negative

review.

20% increase in sales

found after 3 star

boost in ratings.

78% of people

research online

before buying

product/service

Michael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011Cone Communications, Online Influence Trend Tracker, 2011Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.

The Yellow Pages are Extinct!

Reviews = Local & Mobile Sales

Reviews drive clicks on mobile!Reviews are the most important factor

Mediative, The Value of Optimizing Your Google Places Listing, November, 2011.

The Challenge

Complainers complainHappy customers are silentYour reputation is NOT accurateThe search results are biased AGAINST your business

Use Reviews to Win Over New Customers

Product Demo

Reviews ROI Calculator

Drown our your bad reviewsWorks with all major reviews sitesWin over new customersBoost local & mobile salesEmail marketing & social mediaCoupons TestimonialsBrand protection

Positive Reviews Pro Success Story

Consumer retail company in SouthwestThe problem: Angry, eccentric customers complained while happy customers were silentBad reviews of local branches unfairly tarnished brand & hurt sales

The Results

After 10 weeks of using Positive Reviews Pro:168 positive reviews posted for 7 branchesOrganic reviews from happy customersRatings boost from 2.1 to 4.2 stars on 38 sites8% monthly sales boost with email marketing

“It takes 20 years to build a good reputation and 5

minutes to ruin it. If you think of that, you’ll do things

differently”

Warren Buffett

Q & A