how to effectively use email as a prospecting tool

How to Effectively Use Email as a Sales Prospecting Tool

Michael HalperFounder and CEO

SalesScripter

2 Types of Emails

Prospecting Emails (Sales Prospecting)

2 Types of EmailsMarketing Emails (Email Marketing)

Understand the Prospect

• Prospects are extremely busy

• Get a lot of emails from salespeople

• Likely not in buying mode

• Delete many messages without reading (Instant

Delete)

Use Brevity

TIP #1

Can Help With

• Prospects are extremely busy

• Get a lot of emails from salespeople

• Delete many messages without reading (Instant Delete)

Try to avoid sounding like a salesperson that is trying to sell something.

TIP #2 Can Help With

• Get a lot of emails from salespeople

• Likely not in buying mode

• Delete many messages without reading

Focus on the Immediate Goal

Stage GoalsInitial Contact

Cold CallInbound CallEmailEvent

2 to 5 minutes80% on prospect20% on you

Appointment

Phone CallFace-to-FaceDiscovery

20 to 30 minutes50% on prospect50% on you

Presentation

DiscoveryPresentationDemonstration

1 to 2 hours20% on prospect80% on you

Pre-QualifyGather high-level informationBuild interest in having conversationSchedule the Appointment

TIP #3

Can Help With

• Likely not in buying mode

Use a Multi-Touch Mindset

TIP #4

Can Help With

• Prospects are extremely busy

• Get a lot of emails from salespeople

• Delete many messages without reading (Instant Delete)

Educate the Prospect

TIP #5

Can Help With

• Gets a lot of emails from salespeople

• Likely not in buying mode

• Delete many messages without reading

Some Examples of Not So Great Emails

Thanks for connecting. A lot of new things are going on with my company and I would like to share them with you in the near future.

We help business owners acquire financial freedom in their business through coaching, training and personal development. I welcome the opportunity to work with you. 

Hi Michael,XXX specializes in accounting and financial services at affordable rates. 

We have experienced CPAs, and staff to handle all your bookkeeping, financial and tax needs. 

We offer per hour as well as dedicated outsource staff at a lower payroll cost then any in-house staff.

Take advantage of our current 30% off any service, ends July 30, Book keeping rates start at $15/hr(after discount).Free trial, if you are not satisfied after 10hours of work, then you don't pay.Call us at XXXXXXXXXX

Hey,

I would like to introduce myself as a part of XXXX - A leader in data driven marketing solutions. If you're looking to acquire new customers or launch a new product or expanding your target market, you can gain access to all relevant databases from our repository of more than 32 million datasets worldwide. 

Do, let me know a good time to connect over the Phone and Email to discuss further strategies for your business. 

We also provide Integrated Marketing Solutions like:SEO (Search Engine Optimization)Digital MarketingEmail MarketingWeb DevelopmentEmail AppendingData Provisioning360 Degree ProfilingEmail Verification & validationMultichannel Prospect ListsHTML Design/Creative ServicesMarket ResearchEvent Marketing ServicesCRMSales Lead

I hope everything is going great and thank you for connecting with me! I wanted to reach out and ask how you are handling your payroll and HR for your company? I am sure you have everything taken care of, but if there is any opportunity for myself and XXXXXX to earn your business, I would love to talk with you about what myself and XXXXXXX has to offer a business your size.

I can be reached at XXXXXXXXX or XXXXXXXXX. What is the best way to reach you? I look forward to hearing from you!

Hi Michael ,

On behalf of my team at XXXXXXXX, it would be a pleasure if you would allow us to help you expand the reach of your business through multi-channel marketing such as;

- Appointment Setting- Telemarketing / Voice Campaign- Email and Social Media Marketing- Database Services with some value-added services.

If you would like to know more about our services, as well as pricing and how our services work, drop us a message with your number to reach you best or book an appointment online;

Hey Michael, I hope you’re doing well today. I’ll keep this short and to the point: we recently launched [product name] after three years of development.  It's a total game changer. Basically, [product name] uses [product explanation].  It's a self-service platform unlike anything you may have seen.  The kicker is that our service is inexpensive and fast.   Do you have time this week for a quick call or demo to discuss how we could help you?or can you tell me who I should speak with? Best,[contact name]

Ben

efits

Why do we do this?

Prod

uct

Com

pany

Feat

ures

Func

tiona

lity

What we say when talking with prospects

Very inward focused – me, my product, my company

• Foundation of knowledge• Focus of training• Wealth of experience• Where we have interest• What leads to us getting

paid

• Introductions• Cold calls• Emails• Networking• Company website• Social media• Presentations

It is what we are trained to do

Building Your Email Messages

Inte

rest

An Alternative ApproachVa

lue

Pain

Qua

lify

Cre

dibi

lity

Obj

ectio

ns

Prospect Focused

What we say when talking with prospects

• Get outside your comfort zone

• Identify how you help • Focus on the problems

that you solve

• Introductions• Cold calls• Emails• Networking• Company website• Social media• Presentations

Building Your Email Messages

Email Topics

• The benefits that you offer

• The problems that you resolve

• Client example

• The objections you receive

• The questions you need to ask

• Product and company info

Email Subject Lines

• A benefit point that you offer

• A pain point

• A client improvement

• An objections you receive

• A question you need to ask

• Product and company info

How

How

How

How

HowUsing an Email Thread

Value Message

Email #1

Pain Message

Email #2

Delay (1 or 2 weeks)

Name Drop Message

Email #3

Delay (1 or 2 weeks)

Qualify Message

Email #4

Delay (1 or 2 weeks)

Product Message

Email #5

Delay (1 or 2 weeks)

Last Attempt Message

Email #6

Delay (1 or 2 weeks)

HowAutomate

HowTrack

HowLead Scoring

HowGetting Email Addresses

[First Name]_[Last Name]@websiteaddress.com [First Name].[Last Name]@websiteaddress.com [First Name]@websiteaddress.com [Last Name]@websiteaddress.com [First letter on first name][Last Name]@websiteaddress.com [First Name][First letter of Last Name]@websiteaddress.com [First Name][Last Name]@websiteaddress.com [Last Name][First Name]@websiteaddress.com [Last Name].[First Name]@websiteaddress.com [Last Name]_[First Name]@websiteaddress.com First Name]-[Last Name]@websiteaddress.com [First letter on first name]-[Last Name]@websiteaddress.com First Name]-[First letter of Last Name]@websiteaddress.com[First letter on first name].[Last Name]@websiteaddress.com First Name].[First letter of Last Name]@websiteaddress.com[First letter on first name]_[Last Name]@websiteaddress.com First Name]_[First letter of Last Name]@websiteaddress.com

HowGetting Email Addresses

HowMarketing Emails

Webinar – Build Email Drip Campaigns that Convert Saleshttps://salesscripter.com/sales-training-webinar-build-email-drip-campaigns-that-convert-sales/

SMART Sales System

SMART

ales

essaging

nd

esponse

actics

SMART Sales System

SMART Sales System

Sales Methodology Software Platform Professional Services

SMART Sales System

Sales Methodology Software Platform Professional Services

SMART Sales System

Sales Methodology Software Platform Professional Services

Sales Training

• Recorded Training Videos

• Live Sales Training (virtual)

• Live Sales Training (in-person)

• Custom Sales Training

SMART Sales System

Sales Methodology Software Platform Professional Services

• Sales Pitch Builder

• Library of Scripts and Templates

• CRM Functionality

• Email Automation

• Library of Scripts and Templates

• CRM Functionality

• Email Automation

SMART Sales System

Sales Methodology Software Platform Professional Services

Sales Consulting

• Sales Pitch Development

• Sales Process Mapping

• Script Assessment

Sales Coaching

• One-on-One Sales Coaching

• Weekly coaching

• Coaching Hour Blocks

Contact Us

Michael HalperFounder and CEO

SalesScriptermhalper@salesscripter.com

@salesscripter