how to get more conversion out of your website

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Welcome

How$to$get$more$conversion$out$of$your$website.$

Jan Teerlinck!!Mobile: +32 473 361 498!E-mail: jan.teerlinck @ selligent.com!

VP International business development!

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Outbound marketing

E5mail$

Call$

Print$

! $Automated)personalisa0on$! )Event3driven)marke0ng)! )Data3triggered)marke0ng$! .....$

Mobiel$

SIM$is$very$strong$in$outbound$marke?ng$$You$will$aAract$aAen?on$by:$

! )Right)person$! )Right)?me$! $Right$message$! )Right)channel$

The)4)R’s$

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Marketing scenario’s

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Conversion is a matter of follow-up

« It’s great to get attention,

but it is a must to track all the way to conversion »

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Integrated tracking on your website

!  People check things out on your website !  What do you do once you have the attention?

E5mail$

Call$

Print$

Mobiel$

SIM$con?nues$tracking$of$prospects$on$your$website$

Case: Bank account

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Get"an"on.line"bank"account."

Example tracking and retargeting

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!" !Step1:!Drive$prospects$to$the$website:!

(  Personalised)e3mail)

(  Search)engine)marke0ng)

(  Media)buying)

!" !Step2:!!Make$sure$they$convert$

(  Individual)tracking)on)website)(  Monitor)people)that)drop3out)

(  ACT:)Follow3up)by)re3targe0ng)

Example tracking and retargeting

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(  SIM:)))«)Scenario3based)marke0ng)»)))

(  Automated)follow3up)

DM targeting: ! DM-print ! E-mail ! Tele ! Branch offices

1to1 follow-up: ! Detect drop-out ! Re-target

Dear!Mr!Teerlinck,!!Two!days!ago!you!started!your!on(line!account!!.....!You!just!needed!to!fill!in!1!more!page.!For!your!convenience,!click!here!to!complete!this!page,!all!your!previously!entered!informaEon!is!sEll!available!

Example tracking and retargeting

50%$of$starters$

do$convert$

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Print$document$

Apply$on5line$ Download$pdf$

Send$to$bank$

Fulfilment$

Missing$iden?ty$

Adress$proof$Call$center$triggered$

Example tracking and retargeting

If$not$received$

S?ll$not$received$Call$them$

Prospect)registers)on)the)website)

Prospect)sends)signed)by)paper)

Call)center)agent)processes)applica0ons)

!A$full$cross5channel$mul?5step$conversion$process$

Conversion$

MACHINE$POWERED$BY$SIM$

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Searching products

Shopping basket

Check-out Payment

Purchase complete

Boost conversion in the real-time shopping process

Example tracking and retargeting

(  Add)SIM)trackers)to)your$exis?ng$pages$(  SIM)will)recognize)contacts)in)your)database)

(  SIM)will)re3target)them)

Trackers

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What to remember ?

Tracking & Re-targeting is not a nice to have.

It is adding pure money to your bottomline

Kick out any system that stops at ‘sending’

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Traffic on your website

Outbound! Direct!

AffiliateMedia!!Search!...!

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SIM begins where Google ends !

10%"

5%"

100%"

90%" 10%"

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SIM behavioral profiling

1) Quantitative metrics:

• )Average)0me)• )Nr)pages)• )Return)frequency)• )Last)visit)• )Traffic)source)• ))Last)5)visited)products)• ))Basket)to)Visit)• )....)

2) Qualitative interest scoring

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SIM Inbound Targeting module

Target$

Target$

T$

B$

Inbound Targeting

You)don’t)need)to)know)their)name)to)make)them)a)good)offer)

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Data-driven targeting

Customer$data$ Behavioral$data$

! ""! ""! ""

PROFILE!DB! CUSTOMER!DB!

Profiling on anonymous visitors AND customers:

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Continue your segmentation on-line

SUBSCRIBER$

FIRST$BUYER$

REPEAT$BUYER$

INACTIVE$BUYER$

Target$

Target$

T$

Remember$the$$Life5cycle$e5mails$

Consistent$message$on$your$website$

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Drive your call center with web behavior

Boost$effec?veness$of$your$expensive$channels$

B$

! Detect$inten?on$to$buy$from$web$behaviour$

! Trigger$outbound$call$

! )Right)person$! )Right)?me$! $Right$message$! )Right)channel$

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Fastest way of growing a prospect database UNIQUE!!!!!VISITORS!

>=2!/!day!

Every!day!

Every!week!

>2!month!

occassionally!

I!know!who!!you!want!in!your!database!!!

B$

And!what!can!I!offer!him!tomorrow!?!

T$In!

your!DB!

ANONYM

OUS!

You$want$to$grow$your$database$$?$$It$was$never$more$easy$

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What you reach with Selligent ?

4)$GAIN$CUSTOMER$INSIGHT$3)$IMPROVE$BRAND$EXPERIENCE$

2)$REDUCE$OPERATIONAL$COSTS$1)$BUILD$MORE$REVENUE$

# "Maximal"automa>on"# "Independant"marketeers"# "Do"more"with"less"effort"

# "Customer.driven"marke>ng"# "Highest"relevancy"# "Unmatched"1to1"follow.up"

# "Consistency"across"channels"# "Threat"every"customer"as"a"VIP"# "Prevent"irrita>on"

# "Profile"customer"behaviour"# "Measure,"test"and"act"# "Quick"DO.LEARN"cycles""

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Conclusion

Then$join$our$vision$of$integrated$cross5channel$marke?ng.$

If$you$believe,$$just$like$us,$$that$customers$don’t$think$in$silo’s$