how to get more traffic through facebook

How To Get More Traffic Through Facebook

MAURICE BRETZFIELDSCORE Certified Business Mentorbretzfield@scorenyc.orgwww.linkedin.com/in/bretzfield

KENNY SOTOSCORE NYC Resource Volunteersoto@scorenyc.orgwww.linkedin.com/in/kennysoto

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What You’ll Learn1.Facebook Page Fundamentals

2.Using Your Ad Account Tools

3.Ideas For Content

1.86 BillionThe # of monthly active users on

Facebook as of February 1st, 2017 - VentureBeat

1.23 BillionThe # of active users logging into on Facebook daily - SocialMediaToday

www.facebook.com/blueprint

SOCIALMEDIAEXAMINER.COM

Organic Content

Boosted Posts

Paid Ads

3 Ways To Get Traffic From Facebook

1.Facebook Page Fundamentals

Let’s start with making sure you’re using your page to its fullest capabilities!

For Desktop: www.Business.Facebook.com

For Mobile: Facebook Pages Manager in Your App Store

Setting up your business page

How to create your page

www.business.facebook.com

1 2

3

How to create your page

The most important fields to fill out when starting:

○ Unique Username/URL○ About section○ Contact information○ Location(s)

Setting up your page

Location settings

Adding your team

Adding your team

Leverage Your Messaging Settings

Designing your pageProfile photo image dimensions: 180 x 180Cover photo image dimensions: 851 × 315

Don’t forget to add a Call-To-Action

Designing your page

Add your other social channels to your apps section

2.Using Your Ad Account Tools

Facebook provides a suite of tools you can use to plan your campaigns.

Using Your Tools

Before Starting - Create Personas

What websites will this customer frequently visit?

What blogs do they read?

What are likely search terms they will use?

What sort of content appeals to them the most?

Buyer Personas

Using Your Tools - Detailed TargetingBelow are just a few of the many targeting options you can leverage to send your content to Facebook users:

- Education: field of study, school, the exact time period they were in college & level of education

- Financial: income & net worth- Generation: Baby Boomers, Generation X, &

Millennials- Home: Home ownership, household composition,

property size, and more.- Relationship status- Work: job function, industry, & name of employer- Offline buying behavior- Interests: other Facebook pages

Using Your Tools - Audience Insights

Using Your Tools - Audience Insights

Using Your ToolsYou should install a Facebook tracking pixel to retarget website visitors.

Using Your Tools - Ads Manager

Using Your Tools - Ads Manager

Impressions Clicks & Engagement Conversions

Using Your Tools - Ads Manager

Using Your Tools - Ads Manager

Using Your Tools - Ads Manager

News Feed AdRight Column Ad

Using Your Tools - Ads Manager

Instant Article Ad

In Steam Video Ad

Using Your Tools - Ads Manager

Using Your Tools - Ads Manager

Using Your Tools - Ads Manager

3.Ideas For Content

What’s worth posting?

Content You Should Distribute

○Questions/Polls○Blog articles○Images○Videos○Live Videos

There is no perfect time to post organically anymore. Everyone is competing for space in the news feed.

- Buffer Article

Pro Tip!

Tell your followers to turn on the “See First” option for your page.

Every time they see their feed, you come up on top!

Ask your audience what content do they want from you on a regular basis!

Video Tutorial To Install For Wordpress Sites - Click Here

Instant articles load faster on the mobile app than web pages and blog posts.

WANT BIG IMPACT?Start engaging your users by using Live Video

Desktop Webcams Starting at $20

Live Video Content IdeasBehind the scenes of your physical store. Giving an exclusive inside look to your operations.

Customer interviews/spotlights. Telling the customer’s story.

Live question & answer on news about your business and where it’s headed. Or, questions you have for your audience.

3%-10%Unboosted posts are seen by a small

% of your followers.

Invest In The Posts With The Most Organic Engagement

The Boosted Post Menu

THANKS!Any questions?

You can find me at:soto@scorenyc.orgKennySoto.com