how to get real roi from social media for jewelers

How To Get Real ROI From Social Media

With Dave KerpenCEO, @LikeableLocal

for Jewelers

#JANYjewelry

SOCIAL MEDIA = THE NEW WORD OF MOUTH

90% of people trust business recommendations from someone they know.

People are 4x more likely to buy when referred by a friend

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SOCIAL ADS HAVE BUILT IN ENDORSEMENTS

FROM FRIENDS.

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THE REALITIES OF SOCIAL MEDIA

• $8.5 billion was spent on social in 2015.• $14 billion will be spent in 2018.

BUT• Social media will NOT bring you immediate

results.• Social media cannot make up for a bad

product or service.

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SOCIAL MEDIA IS YOUR MARKETING WEAPON

• There are 1.44 billion Facebook users.

• 71% of people trust services they find on social media.

• The average user logs into social networks 1.72 hours per day.

• That’s 28% of all online activity!

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Potential sales are out there on social media!

Arm yourself with the knowledge to defeat anxiety about social!

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5 Questions We Hear a Lot About Social Media

• Why isn’t anyone seeing my content?• Will people engage with a sales pitch on

social?• Do I have to constantly think of new

content?• What if I get a bad reputation online?• Does anybody click ads online?

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5 Answers to Those Questions To Get You On the Road to Social Success

• Overcoming the Facebook Reachageddon• Sell without selling• Use, reuse, and recycle great content• Incentivize referrals, respond to reviews,

and surprise and delight• Show personality and be Likeable, even in

paid advertising

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1. Overcoming the Facebook Reachageddon

“Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.”- Michael Jordan

Facebook Reachageddon

“Facebook Reachageddon”

means businesses now have to pay to

play to get their content seen”

= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will

see your posts organically

A FEW YEARS AGO IT HAPPENED TO BIG BRANDS

.03% of their

following

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NOW IT’S HAPPENING TO SMALL BUSINESSES… LIKE YOU

.06% of their

following

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SOLUTION: Advertise Smarter

✓Set Goals ✓Reach The Right People ✓Scale Smarter

3 Pillars of Ad Success

SET S.M.A.R.T GOALS FOR YOUR SOCIAL ADS

SpecificMeasureableAttainableRelevantTime Bound

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REACH THE RIGHT PEOPLEUse Hypertargeting & Nanotargeting

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Let the Algorithm Help You Out: Custom & Lookalike Audiences

✓ Get more business and referrals from current customers✓ Attract people similar to your current customers✓ Get already-interested prospects closer to buying✓ Retarget “cold-feet” visitors

TURBOPOST™

2. Sell Without Selling“The best marketing doesn’t feel like marketing.”- Tom Fishburne

The 4-1-1 Rule (Guideline)For every 6 pieces of content…

• 4 Pieces of Curated Content• 1 Piece of Unique Business-Specific Content• 1 Piece of High-Value, Lead Generation/Sales Content

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Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique

Curated Content

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Unique Business-Specific Content

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High Value Content

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Free Online Materials = Education is Possible for Everyone!

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What else can you post to sell without selling?

~Chcck out our Free eBook SocialContentEBook.com ~

Why Offer Your Followers Freebies?

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3. Use, Reuse, and Recycle Great Content

“Traditional marketing talks at people. Content marketing talks with them.”- Doug Kessler

Follow the 10 Commandments of Content Creation

~From our Free eBook SocialContentEBook.com ~

-Give your followers a reason to engage-Think positive-Remember to K-I-S-S (Keep It Simple, Stupid!)-Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule-Keep It Timely -Use Visuals To Enhance Your Message-Tell a Story

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Recycling Content Works

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“It’s your responsibility to share and re-share great content.” -Dave Kerpen

Rework Your Content to Make It Fit Every Social Network

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4. Building an Online Reputation“A story to me means a plot where there is some surprise. Because that is how life is - full of surprises.”- Isaac Bashevis Singer

You Never Get What You Don’t Ask For

Referrals: Incentivize and Ask

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Reviews: Don’t Be Afraid To Ask For Them!

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Show some <3

5. Show Your Personality, Be Likeable

"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

Use Your Unique Brand Voice

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Use your brand to tell stories!

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Say Thank You!

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NOW LET’S REGROUP…

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• Overcome the Facebook Reachageddon• Sell Without Selling• Use, Reuse, and Recycle Great Content• Build an Online Reputation• Show Your Personality, Be Likeable

THANK YOU / QUESTIONS

Connect with me: @LikeableLocal

contact@likeablelocal.com

@Dave Kerpendave@likeable.com

Grow your business at

LikeableDemo.com

Mention #JANYjewelry to save!

“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin

GRAND PRIZE!