how to increase engagement through video and blogging - chs15

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How to increase engagement through video and blogging

@jrconsultancy#CHS15

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Current social media usage?

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Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce

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AIDA• Attention• Interest• Desire• Action• (Return)

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w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

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Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make the content popular

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The power of video

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Video Campaign Ideas

• YouTube advice series for exhibitors – how to dress your stand for success, how to hit your sales target at exhibitions, top 5 exhibition stands etc

• YouTube advice series for delegates – networking tips, getting the most out of events, how to plan your time at events

• Ask event speakers to produce a 1-minute video on their topic and use this to promote your event

• VOX pops-style short interviews with delegates and exhibitors from previous events saying why they found the event useful, what results they achieved

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Video Campaign Ideas

• Behind the scenes video clips of events being planned, put together, set up etc

• Interviews with key speakers – ask people to tweet some questions

• Run a campaign encouraging people to send in photos and video content from previous events to create a collage and edit into a “why people come to [our event]” video

• Live video streaming from events • A live video screen at your event – can add a live Twitter

scrolling banner onscreen

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Conference and Hospitality Show

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Secret Garden Party

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Challenge me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

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