how to increase watch time on youtube
Post on 22-Jun-2015
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ContentTime:
Impact:
INCREASE WATCHTIME
5seconds
Most viewers bail on a video in the first
is doing it well
to increase it
watch time is important
HOW
Who
WHY
WHYwatch time is important
Spoiler Alert
YouTube wants you to watch MORE videos
Spoiler Alert
That’s why YouTube cares about video watch time
If your video holds onto viewers. YouTube will throw more viewers your way by…
Search Suggested
…increasing your rank in search and suggested video results
Search Suggested
Search and suggested are two of the biggest drivers of new viewers, so you want your video there.
But, if your video’s got butterfingers of the viewer, YouTube will stop passing you the ball.
But, if your video’s got butterfingers of the viewer, YouTube will stop passing you the ball.
So how do you catch more viewers and take 'em into the end zone for a slam dunk hole in one?
HOWto increase watch time
BE A HOOKER1
BE A HOOKER1
Hook your viewers right away with a cool shot, a question, a cliffhanger, or something intriguing.
PRODUCTION VALUE2
PRODUCTION VALUE2
Make sure your video looks and sounds good. You don’t have to be Stevie Spielberg to afford a decent mic or some lights, but if you invest a little more in your videos, viewers will too.
Pacing4
Pacing4
Keep your pacing and editing tight and don’t be afraid to cut things. What do you think happened to tip #3?
Rethink intros5
Rethink intros5
Go easy on the intro. Most videos don’t need ‘em, but if you must have one, make it short and play it after a quick teaser.
Check your metrics6
Check your metrics6
Check your attention metrics by video and see what keeps viewers watching and what doesn’t.
WHOdoes this well?
PBS IDEA CHANNEL
It’s Grace
Wheezy Waiter
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