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Revisiting a story

2016

Wouldn’t Shouldn’t Campaign

Strategy

Wouldn’t Shouldn’t campaign

Strategy

Wouldn’t Shouldn’t campaign

Here’s one we prepared earlier

Here’s one we prepared earlier

So, what worked this time?

National coverage

Wouldn’t Shouldn’t PR

media hits during the campaign period (Sept-Oct)

Overview

Wouldn’t Shouldn’t PR

approximate reach of media hits

key messages in media hits (on average)

of coverage included a comment from a spokesperson

of 18-24 year olds reached approximately 2.8 times

Social media highlights

Wouldn’t Shouldn’t PR

Unilad Feedback

790

13654

Facebook Comments:

“And what about my fallen borthers who were stalked and

pradated by fat or ugly chicks when they are drunk? Are we

going to count those or shall we continue with this sharade?”

(spelling as is)

“If someone talks to me inappropriately

when it is clear I am not interested --

that's harassment. If someone rips my

top off like the person experienced in

the article -- that's harassment too.”

“Radical Feminism has unofficially buried the definition of sexual harassment

and is now dancing on its grave to the point where it's all the same song and

dance to people whenever someone brings this up”

PR

Lessons Learnt

Any Questions?

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

8 December 2016

London

#charityPR

Behind the headlines:getting your charity’s

story into the news