how to learn to stop worrying and love reviews*

Post on 05-Dec-2014

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How should you deal with online reviews? Danika takes you through prioritizing reviews based on urgency, traction, and other factors, as well as leveraging reviews as customer service opportunities.

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How to Make Everyone Love Your Small Business

By Danika Atkins

Account Executive, Zone 5 �

How to Make Everyone Love Your Small Business

By Danika Atkins

Account Executive, Zone 5 �

How to Make Everyone Say Nice Things About You Online

By Danika Atkins

Account Executive, Zone 5 �

How to Make Everyone Say Nice Things About You Online

By Danika Atkins

Account Executive, Zone 5 �

How to Make Bad Reviews Disappear the “Legal” Way

By Danika Atkins

Account Executive, Zone 5 �

How to Make Bad Reviews Disappear the “Legal” Way

By Danika Atkins

Account Executive, Zone 5 �

How to Learn to Stop Worrying and Love Reviews*

By Danika Atkins

Account Executive, Zone 5 �

+10 points if you get the reference

Opportunities How Reviews Make Us Feel

The Good

The Bad

The Ugly

Opportunities Do Reviews Even Matter?

70% US Internet Users who compare prices or read reviews before visiting a brick-and-mortar store

72% US consumers who trust online reviews as much

as personal recommendations

52% Consumers who are more likely to use a local

business with positive online reviews

1★é Leads to 5 to 9 percent increase in revenue

Opportunities Sources of Reviews

Yelp

Google+

TripAdvisor

Blogs

And the dreaded Word of Mouth

Opportunities Monitor

Create a Response Policy

Tools - Tweet Alarm

Claim Your Business Dashboards

Make the Time

Opportunities Creating a Response Plan

Take Your Temperature

Impa

ct

Time

Act

Consider

Ignore

Opportunities Keep Calm and Carry On

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