how to make money off the social media skills you take for granted

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Social media strategist Alexis Grant helps the Brazen Careerist community figure out how to make some cash by working as a social media consultant. Also applicable: How to Create a Freakin' Fabulous Social Media Strategy: http://alexisgrant.com/socialmediastrategy How to Build a Part-Time Social Media Business: http://bit.ly/smbizguide

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How to Make Money Off the Social Media Skills You Take for Granted

With Alexis GrantDigital strategist &

entrepreneurial writer@alexisgrant

alexisgrant.com

#brazencourses

What You’ll Learn Today

#brazencourses

What You’ll Learn Today

How to get started landing your first client

#brazencourses

What You’ll Learn Today

How to get started landing your first client

Tips for figuring out how much to charge

#brazencourses

What You’ll Learn Today

How to get started landing your first client

Tips for figuring out how much to charge

How to get over your feeling of not being qualified or not being “good enough”

#brazencourses

What You’ll Learn Today

How to get started landing your first client

Tips for figuring out how much to charge How to get over your feeling of not being

qualified or not being “good enough” How I made $2,000/month on the side of

my day job – and how YOU can, too

#brazencourses

What You’ll Learn Today

How to get started landing your first client Tips for figuring out how much to charge How to get over your feeling of not being

qualified or not being “good enough” How I made $2,000/month on the side of my

day job – and how YOU can, too Q&A to answer YOUR questions

#brazencourses

Why work as a social media star?

#brazencourses

Why work as a social media star?

HUGE opportunity

#brazencourses

Why work as a social media star?

HUGE opportunity Make money

#brazencourses

Why work as a social media star?

HUGE opportunity Make money Gain experience, contacts

#brazencourses

Why work as a social media star?

HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try

#brazencourses

Why work as a social media star?

HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try Use as a stepping stone for running

your own business full time

#brazencourses

How I Got Started

#brazencourses

How I Got Started

Lack of journalism jobs

#brazencourses

How I Got Started

Lack of journalism jobs Abundance of social media jobs

#brazencourses

How I Got Started

Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that

next)

#brazencourses

How I Got Started

Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that

next) Full-time job = biz on the side

#brazencourses

How I Got Started

Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that

next) Full-time job = biz on the side Wondered why more people aren’t

doing this to make money?

#brazencourses

5 Steps to Social Media Success

1. Have the Right Skills

#brazencourses

1. Have the Right Skills

Don’t be a sleazy guru

#brazencourses

1. Have the Right Skills

Don’t be a sleazy guru Don’t underestimate your skills

#brazencourses

1. Have the Right Skills

Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps

#brazencourses

1. Have the Right Skills

Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps Know the difference between doing

social media for yourself and doing it for a company or client

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

Creating strategies

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

Creating strategies Implementing strategies

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

Creating strategies Implementing strategies Individual coaching

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

Creating strategies Implementing strategies Individual coaching Corporate seminars

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

Creating strategies Implementing strategies Individual coaching Corporate seminars Create products

#brazencourses

2. Nail Down Your Services

What type of consulting do you want to offer?

Creating strategies Implementing strategies Individual coaching Corporate seminars Create products

Sky’s the limit!#brazencourses

3. Be Smart About Landing Clients

#brazencourses

How I Landed My First 3 Clients

#brazencourses

How I Landed My First 3 Clients

1. Networking

#brazencourses

How I Landed My First 3 Clients

1. Networking

2. Client found me

#brazencourses

How I Landed My First 3 Clients

1. Networking

2. Client found me

3. Long-forgotten LinkedIn contact

#brazencourses

3. Be Smart About Landing Clients

Tips: Help people find you (Make Your Own

Luck)

#brazencourses

3. Be Smart About Landing Clients

Tips: Help people find you (Make Your Own

Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts

#brazencourses

3. Be Smart About Landing Clients

Tips: Help people find you (Make Your Own

Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts

Work for free – but only ONCE

#brazencourses

3. Be Smart About Landing Clients

Tips: Help people find you (Make Your Own

Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts

Work for free – but only ONCE Tell everyone what you offer

#brazencourses

4. Feel Good About What You Charge

#brazencourses

4. Feel Good About What You Charge

Social media strategists charge anywhere from $15-$250/hour

#brazencourses

4. Feel Good About What You Charge

Social media strategists charge anywhere from $15-$250/hour

Some people will say you’re too expensive, others will say you’re too cheap

#brazencourses

4. Feel Good About What You Charge

Social media strategists charge anywhere from $15-$250/hour

Some people will say you’re too expensive, others will say you’re too cheap

Tweak your price over time

#brazencourses

4. Feel Good About What You Charge

Social media strategists charge anywhere from $15-$250/hour

Some people will say you’re too expensive, others will say you’re too cheap

Tweak your price over time Be CONFIDENT! You’re worth what

you say you’re worth#brazencourses

5. Create a Strategy that Will WOW Your Clients

#brazencourses

5. Create a Strategy that Will WOW Your Clients

Tips: Don’t try to be everywhere

#brazencourses

5. Create a Strategy that Will WOW Your Clients

Tips: Don’t try to be everywhere Explain what you’ll SAY on those

channels

#brazencourses

5. Create a Strategy that Will WOW Your Clients

Tips: Don’t try to be everywhere Explain what you’ll SAY on those

channels Include EVERY details of your research

and your plan, including optional extras

#brazencourses

5. Create a Strategy that Will WOW Your Clients

Tips: Don’t try to be everywhere Explain what you’ll SAY on those

channels Include EVERY details of your research

and your plan, including optional extras

Deliver – and then some#brazencourses

To Help You Get There…

To Help You Get There…

#brazencourses

A Gift for You

alexisgrant.com/brazen

24 hours ONLY

#brazencourses

Questions?

Alexis Grant@alexisgrant

alexisgrant.com/brazen

#brazencourses

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