how to make the creative magic happen

by Perrin McCormick - PR & content marketing

Christine Tesseo - Design marketing

A COLLEAGUE SWEARS THAT “DARK MAGIC” COFFEE

CONJURES UP A STEADY STREAM OF CREATIVE IDEAS.

IN CASE YOUR OFFICE LACKS THIS PARTICULAR ROAST, CONSIDER THESE TIPS TO MOVE YOUR CREATIVE IDEAS FROM

MAKE YOUR to-do list, overflowing inbox and to-read pile disappear.

STEP AWAY FROM YOUR DESK TO CLEAR

YOUR MIND AND CONCENTRATE ON THE

CHALLENGE AT HAND.

1.

2.PULL A RABBIT OUT OF YOUR HAT. WHEN IN

NEED OF A FRESH IDEA,

REVISIT A PAST PERFORMER.

YESTERDAY’S LONG-FORM Q&A

IS TODAY’S INFOGRAPHIC.

AND I HEAD TO A SPIN CLASS (WHERE I HAPPEN TO GENERATE TONS OF IDEAS).

BE OPEN TO THINKING OUTSIDE OF THE BOX WHEN YOU ARE OUTSIDE OF THE OFFICE.

Hypnosis shows us the mind is a powerful tool.

We all have our black hole, the professional pit

of despair that trashes our day. To fight that,

know what ruins your act and eliminate it, or

at least recognize that it’s coming.

4.

Negative thinking kills my show.

By always keeping a watchful eye and staying on your toes, you will find inspiration. Good ideas happen when you least expect it!

STACK THE DECK.

If I hit a wall, I search the

audience (er, office) for a

volunteer to participate in

an impromptu brainstorm.

6.NEW PERSPECTIVES HELP KEEP YOUR

MAGICAL POWERS AND CREATIVE

JUICES FLOWING.

7.CONSUME EVERYTHING, AND I MEAN

EVERYTHING, ON THE CONTENT FRONT.

IDEAS CAN COME FROM ANYWHERE;

YOU WILL FIND INSPIRATION IN THE

MOST UNLIKELY OF CONNECTIONS.

PURSUE CONTENT WITH PASSION AND DEDICATION.

MAGICIANS USE A MAGIC WAND, AND MY COLLEAGUE RELIES ON HER BREW TO MAKE THE CREATIVE MAGIC HAPPEN.

WHAT’S YOUR MAGIC WAND?

Perrin McCormick is a Senior Account Director at HB Agency, managing client relationships and helping clients

define their communication strategies. Reach Perrin at pmccormick@hbagency or on Twitter at @perrinmcc.

Christine Tesseo is a Creative Strategist at HB Agency with professional experience in event marketing design,

brand development and project management. Reach Christine at ctesseo@hbagency or on Twitter at @ctess.

To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com.