how to market unsexy products

marketing un-sexy products

november 20, 2013 jacqui miller | @jacquimiller

http://www.youtube.com/watch?v=0XnzfRqkRxU

Pharmacy Simplified

1. Borrow From Everywhere

2. Find Your Audience

3. Make It Stick

1. Borrow From Everywhere

2. Find Your Audience

3. Make It Stick

1. Borrow From Everywhere

2. Find Your Audience

3. Make It Stick

1. Borrow From Everywhere

2. Find Your Audience

3. Make It Stick

‣ Social Currency: we share things that make us look good

‣ Triggers: top of mind, tip of tongue ‣ Emotion: when we care, we share ‣ Public: observability drives imitation ‣ Practical Value: news you can use ‣ Stories: create a Trojan Horse for your

information

‣ Social Currency: Snapple caps ‣ Triggers: Coffee <3’s Kit Kats ‣ Emotion: #SFbatkid ‣ Public: Mo’vember ‣ Practical Value: Corn shucking YouTube ‣ Stories: Dove Real Beauty campaign

Try it !

The next time someone complains about Millennials, maybe remind them who linoleum-ed over all the hardwood floors.

!

- Julieanne Smolinski (@boobsradley), Twitter

marketing un-sexy products

november 20, 2013 jacqui miller | @jacquimiller